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RUSS BERRIE’s APPLAUSE™ BRAND CELEBRATES CORDUROY’S 40th ANNIVERSARY AND BRINGS THE MOST BELOVED BEAR IN LITERATURE TO LIFE
New Line of Plush Introduces Corduroy to the Next Generation of Children

OAKLAND, NJ – Toy Fair 2008 – Don Freeman’s endearing story of Corduroy’s quest for a home and a friend to love him has been a cherished childhood favorite for generations of children. To celebrate the 40th anniversary of Corduroy and to bring the loveable character to life once again, Applause™ from Russ, a brand of Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc., has partnered with the Penguin Young Readers Group to create a line of adorable products to introduce Corduroy, in his signature green overalls, to a new generation of youngsters.

For 40 years, Corduroy, one of the most recognizable and beloved bears in literature, has touched the hearts of children and parents alike. Now the adventures of Corduroy come alive in an assortment of plush, bookmarks, pens, and more. The 2008 Corduroy line includes:

Russ Berrie's READ ALONG CORDUROY
(Available: April, Approximate retail price: $39.99)
Corduroy really reads you his story! Dressed in his famous green corduroy overalls, this touch-activated Caress™ plush gently moves his head back and forth while he reads aloud the enchanting story of Corduroy in a sweet, childlike voice. A perfect bedtime – or anytime – companion, children will love to listen to this irresistible character’s heartwarming tale over and over again. Corduroy paperback book included. Three AA batteries included.

Russ Berrie's CORDUROY BEAR
(Available: April, Approximate retail price: small: $9.99, medium: $14.99, large: $19.99)
With his bright eyes and adorable face, Corduroy Bear comes in three different sizes, small (9”), medium (12”), and large (15”). No matter the size, Corduroy Bear is a perfect pal to cuddle with. Each size features the beloved bear dressed in his green corduroy overalls with Velcro™ straps.

Russ Berrie's THE CORDUROY BACKPACK CLIP
(Available: April, Approximate retail price: $6.99)
Kids can take Corduroy with them wherever they go without having to carry their full-size Corduroy with them. The Corduroy Backpack Clip features a miniature version of the doll and can be fastened to a child’s school bag, bringing the adventures of Corduroy wherever their imagination takes them.

Russ Berrie's CORDUROY PAW PEN
(Available: April, Approximate retail price: $5.99)
Record all of your adventures with Corduroy with the Corduroy Paw Pen! Perfect for a child’s small hand, the Corduroy Paw Pen features a miniature Corduroy, complete with his adorable outfit and cheerful smile.

Russ Berrie's CORDUROY BOOKMARK
(Available: April, Approximate retail price: $5.99)
Mark your page in your Corduroy book or any book with the Corduroy Bookmark. Corduroy’s adorable face peeks out the top of your book as a friendly reminder of where you left off the last time you read.


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Russ Berrie and Company, Inc., a leader in the infant, juvenile, and gift industries, and its wholly-owned subsidiaries design, develop, and distribute a variety of innovative gift, infant and juvenile products to specialty and mass market retailers worldwide. Known for its teddy bears and other plush animals, the Company's gift, infant, and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate the milestones in their lives. The Company operates offices, showrooms, and distribution centers all over the world and trades on the NYSE under the symbol RUS.

Applause™ is a registered trademark of Russ Berrie and Company, Inc. and its subsidiary Russ Berrie U.S. Gift, Inc.