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SHAKE YOUR GROVE THING WITH THE LATEST LINE FROM RUSS BERRIE’S APPLAUSE® BRAND
Dance Your Way through the Decades with Dance Party’s Nostalgic Characters

OAKLAND, NJ – Toy Fair 2008 – Now you can dance to the classic songs of the past with just the push of a button. Applause® from Russ, a brand of Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc., introduces Dance Party, a new line of movin’ and groovin’ plush that characterize the songs and dances from the 40s, 50s, 60s, and 70s.

With a squeeze of their hand, each 14” tall Dance Party character shows off their moves and dances to a popular song from the decade they represent. Fully articulated, each character performs signature dance moves from its era. Hitting the dance floor in 2008 are the following Dance Party Characters:

Russ Berrie's Russ Berrie's Flash back to the 40s. The 40s Girl and Boy Monkeys don’t monkey around when it comes to showing off their moves. Clad in big band attire, this 40s pair swings to the jazzy tune of Glenn Miller’s “In the Mood.”
Russ Berrie's Russ Berrie's Fast forward to the 50s. No matter the time – one, two, three o’clock, four o’clock – the 50s Boy Lab and Girl Poodle know how to rock. In their vintage garb, this pair bops to the tune of “Rock Around the Clock” by Bill Haley.
Russ Berrie's Russ Berrie's Dance to another tune in the 60s. Peace, love and happiness live on in the 60s Girl and Boy Bears. Outfitted in their hip and totally psychedelic duds, this 60s pair dances to “Let the Sunshine In” by The Fifth Dimension.
Russ Berrie's Russ Berrie's Boogie on down to the 70s. Calm your Saturday Night Fever, put on your disco shoes and strike a pose with the 70s Girl and Boy Lions. In their reflective outfits, the 70s pair dances to “Boogie Shoes” by K.C. and The Sunshine Band.

Perfect for all ages, any Dance Party character is sure to get you into the groove and make you put on your dancing shoes. Each Dance Party character is sold separately for approximately $27.00 and will be available in stores nationwide this April. Three AA batteries included.


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Russ Berrie and Company, Inc., a leader in the infant, juvenile, and gift industries, and its wholly-owned subsidiaries design, develop, and distribute a variety of innovative gift, infant and juvenile products to specialty and mass market retailers worldwide. Known for its teddy bears and other plush animals, the Company's gift, infant, and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate the milestones in their lives. The Company operates offices, showrooms, and distribution centers all over the world and trades on the NYSE under the symbol RUS.

Applause® is a registered trademark of Russ Berrie and Company, Inc. and its subsidiary Russ Berrie U.S. Gift, Inc.