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THE SHINING STARS® 2008 FAMILY

SHINING STARS® Shining Stars ®
(Approximate retail price: $15.00 each, Ages 3 and up, Available: Now)
In 2008, RUSS adds six brand new characters to its Shining Stars line: Hedgehog, Pegasus, Parrot, Pug, Raccoon, and Giraffe. Chosen by the Shining Stars online community at www.shiningstars.com, each new Shining Stars friend is identifiable by the star icon and embroidered Shining Stars logo on its paw pad and comes with the opportunity to register and name a star with the International Star Registry®. Through RUSS’s Partnership with the Starlight Starbright Children’s Foundation™ kids can donate their hard earned ‘glow points’, the official currency of the site, to Starlight knowing that they are helping to make a world of difference for seriously ill children and their families. To date, over 5.5 billion ‘glow points’ have been donated
SHINING STARS® Shining Stars® Irish Setter
(Approximate retail value: $15.00, Ages 3 and up, Available: March)
No need for a pot full of gold this St. Patrick’s Day – the new Shining Stars Irish Setter is sure to bring you plenty of luck! This friendly pup holds a shamrock inscribed with “When Irish Eyes are Smiling” and comes with a real star in the sky! Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have partnered with the International Star Registry® in a revolutionary new Shining Stars program. Every Shining Stars friend comes with the opportunity to register and name your star with the International Star Registry. With a star in the sky to wish upon and the Shining Stars Irish Setter, good fortune is in your stars this St. Patty’s Day. Each Shining Stars friend comes with a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Easter Friends
(Approximate retail value: $15.00, Ages 3 and up, Available: Spring)
Brighten up Easter baskets and egg hunts this spring with the new Shining Stars Easter Friends! Russ Berrie and Company, Inc. (NYSE: RUS) has partnered with the International Star Registry® in a revolutionary Shining Stars program. Every RUSS Shining Stars Easter Friend comes with the opportunity to register and name your star with the International Star Registry®. The colorful and cheery Easter Friends include Lamb, Chick, Dark Brown Bunny and Light Brown Bunny. As April showers bring May flowers, enjoy the spring with your Shining Stars Easter Friend. Each Shining Stars friend comes with a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Ballerina Bichon
(Approximate retail value: $16.00, Ages 3 and up, Available: Spring)
Chasse, plié, arabesque, balancé…dance your way to the stars with the new Shining Stars Ballerina Bichon! This friendly pup, dressed in a light pink recital costume and matching ballet slippers, is an adorable companion for any ballerina. Russ Berrie and Company, Inc. (NYSE: RUS) has partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Stars friend comes with the opportunity to register and name your star with the International Star Registry. The Shining Stars Ballerina Bichon, with a real star in the sky, is a perfect way to say “break a leg” before a recital or a unique reward after a beautiful performance. Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Graduation Owl
(Approximate retail value: $16.00, Ages 3 and up, Available: Spring)
This wise owl really is wise – he’s graduated! Dressed in graduation cap and gown, with diploma in wing, the new Shining Stars Graduation Owl is the perfect way to say congratulations. Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Star friend comes with the opportunity to register and name your star with the International Star Registry. So this clever owl comes with a real star in the sky! Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Autograph Graduation Puppies
(Approximate retail value: $18.00 each, Ages 3 and up, Available: Spring)
Toss your graduation caps for the Shining Stars Autograph Graduation Puppies! These pups have a feature unlike any other Shining Stars – each Graduation Puppy is made of canvas so graduates can collect congratulatory signatures from family and friends. In blue or purple, each Shining Stars Puppy comes with a matching autograph pen and ‘Congratulations’ embroidered on its body. Russ Berrie and Company, Inc. (NYSE: RUS) has partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Stars friend comes with the opportunity to register and name your star with the International Star Registry. So not only will the special graduate have an adorable memento to remember the big day, but they will also have a star in the sky! Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Fourth of July Eagle
(Approximate retail value: $15.00, Ages 3 and up, Availabe: Summer)
He’s a grand old bird, he’s a high-flying bird! Show your spirit this Fourth of July with the Shining Stars Fourth of July Eagle. This patriotic bird, outfitted in a red, white and blue top hat, is a festive symbol of freedom as parades pass by and fireworks light up the sky this Fourth. Russ Berrie and Company, Inc. (NYSE: RUS) has partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Star friend comes with the opportunity to register and name your star with the International Star Registry. Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Bat
(Approximate retail value: $15.00, Ages 3 and up, Available: Fall)
Look up in the sky! It’s a bird! It’s a plane! It’s the Shining Stars Bat! Flying in for the Halloween season, the Shining Stars Bat is far from frightening. This cuddly creature comes with a real star in the sky! Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Star friend comes with the opportunity to register and name your star with the International Star Registry. Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Turkey
(Approximate retail value: $15.00, Ages 3 and up, Available: Fall)
Now you can have a cornucopia of fun this Thanksgiving with the new Shining Stars Turkey from RUSS. Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have partnered with the International Star Registry® in a revolutionary new Shining Stars program. While you watch the leaves change color during the day, now you’ll be able to spot your own star in the sky at night! Dressed in his Thanksgiving best, the Shining Stars Turkey is the perfect way to give thanks to family and friends. Every RUSS Shining Stars friend comes with the opportunity to register and name your star with the International Star Registry. Each Shining Stars friend comes with a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® RUSS Introduces Shining Stars® Holiday Friends
(Approximate retail value: $15.00, Ages 3 and up, Available: Winter)
Here they come a-wassailing among the Shining Stars! Ring in the holiday season this year with the Shining Stars Holiday Friends. Each holds their own holiday goodies: Polar Bear, with a stocking and candy cane, Christmas Cardinal, with a tree inscribed with “Merry Christmas” and Black Lab, with a Santa hat and candy cane. Russ Berrie and Company, Inc. (NYSE:RUS) and its subsidiary Russ Berrie U.S. Gift, Inc. have partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Star friend comes with the opportunity to register and name your star with the International Star Registry. So you can make your season even brighter with an actual star in the sky! Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.
SHINING STARS® Shining Stars® Activity Tote
(Approximate retail value: $18.00, Ages 3 and up, Available: Now)
Shining Stars fans now have a new way to wish…share…shine with the Shining Stars Activity Tote. Complete with coloring book, note pad, stickers and crayons, the tote gives children the materials they need to imagine and create their own Shining Stars universe when they are away from the computer. The tote also fits two Shining Stars friends which gives kids a stylish new way to bring their favorite Shining Stars with them to their favorite places. Russ Berrie and Company, Inc. (NYSE: RUS) has partnered with the International Star Registry® in a revolutionary Shining Stars program. Each Shining Star friend comes with the opportunity to register and name your star with the International Star Registry. Every Shining Stars friend has a secret code found inside a sealed hangtag that enables guests to log on to www.shiningstars.com, a virtual universe where kids can send e-cards, play customized games and find a galaxy of fun activities.


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Russ Berrie and Company, Inc., a leader in the infant, juvenile, and gift industries, and its wholly-owned subsidiaries design, develop, and distribute a variety of innovative gift, infant, and juvenile products to specialty and mass market retailers worldwide. Known for its teddy bears and other plush animals, the Company's gift, infant, and juvenile lines are comprised of a diverse range of everyday, seasonal, and occasion-themed products that help people celebrate the milestones in their lives. The Company operates offices, showrooms, and distribution centers all over the world and trades on the NYSE under the symbol RUS.

SHINING STARS is a registered trademark owned by and used under license from AGE, Inc.
ISR trademarks are owned by and used under license from International Star Registry of Illinois, Ltd.