Expand with Colorful New Characters and Environments in 2011
-MGA Entertainment Secures Raft of High Caliber Licensing Partnerships for Lalaloopsy™ Brand-
New York Toy Fair, New York (February 13, 2011) - Buoyed by sold-out sales and outstanding reviews, MGA Entertainment continues the giant-sized Lalaloopsy™ buzz in spring 2011 with the introduction of all new characters, including the very first Lalaloopsy™ boy doll ? Patch Treasurechest™? and expands the Mini Lalaloopsy™ universe to include colorful new characters and playsets.
As Lalaloopsy™ enjoys rapid brand expansion, MGA Entertainment's newest doll line is off to a spectacular start on the licensing front, having clinched a raft of new licensing deals including: Jerry Leigh for Apparel; Modern Publishing for Color/Activity books; Added Extras for Cosmetics and Role Play; Jay Franco for Bedding, Beach and Bath; Rubie's for Halloween Costumes; Berkshire Fashions for Cold Weather Wear; Pan Oceanic for Sunglasses; Ceaco for Puzzles and Lee Publications for Novelty Publishing.
In addition, MGA Entertainment is currently in development for the first-ever Lalaloopsy™ feature length movie. This made-for-DVD feature will be released in spring 2012 and will star the original Lalaloopsy™ characters.
Hailed as 2010's "hottest toy of the season," (CBS The Early Show), "the year's Tickle Me Elmo," (MSNBC) and described as "creating Cabbage Patch-like hysteria among Holiday shoppers," (New York Post), Lalaloopsy™ takes girls on a magical journey to a whimsical world of imagination. A unique collection of 13"dolls that magically came to life when their very last stitch was sewn, each Lalaloopsy™ was born on a special national holiday and has her own personality developed by the fabrics used to make her. Designed to encourage a child's imagination and creativity, Lalaloopsy™ teaches important life lessons such as diversity, individuality and the idea that everything can be recycled and nothing should ever go to waste.
The following Lalaloopsy™ and Mini Lalaloopsy™ products are currently hitting store shelves:
NEW LALALOOPSY™ CHARACTERS:
Patch Treasurechest™ - Sewn on Date: Sept. 19, "Talk Like a Pirate Day!" The very first 'boy' Lalaloopsy™, Patch Treasurechest™ was made from a real pirate's clothes. He's a clutterbug, who loves to collect shiny things. He also likes to travel, but he has trouble following maps. He has a pet parrot. (SRP: $24.99)
Blossom Flowerpot™ - Sewn on Date: April 22, Earth Day! Blossom Flowerpot™ was made from a pair of gardener's gloves. She's super-patient and caring, always cheerful, and loves to dig around in the dirt. She has a pet butterfly. (SRP: $24.99)
Tippy Tumblelina™ - Sewn on Date: 2/2, the only date pronounced Tutu! Tippy Tumblelina™ was made from a ballerina's tutu. She's a girly girl, who loves being on stage…even though she falls off it every once in awhile. She has a pet swan. (SRP: $24.99)
Now you can have the cuteness of the Lalaloopsy™ in the palm of your hand. Mini Lalaloopsy™ come in their own silly little houses that you can keep and collect. They each come with an adorable pet and fun accessories that fit their personalities. Product Features: Every character is different; Toy packaging is a house you can play with; Moveable arms, legs, and head; Adorable pet; Totally collectible; Downloadable Lalaloopsy™ Land Map Puzzle Piece! (SRP: $5.99)
MINI LALALOOPSY™ SPINNING FERRIS WHEEL
Play and explore in the Mini Lalaloopsy™ world at Peanut's Spinning Ferris Wheel where your favorite magical friends can play and visit with each other. Product Features: Includes exclusive Mini Lalaloopsy™ Peanut BigTop™ doll; Ferris wheel really spins; Holds up to 3 Mini Lalaloopsy™ dolls; Includes an online code to print a Lalaloopsy™ Land Map Puzzle Piece! (SRP: $14.99)
MINI LALALOOPSY™ PLAYSETS: CRUMB'S TEA PARTY™ and PILLOW'S SLEEPOVER PARTY™
Play in the Mini Lalaloopsy™ world with fun play sets where your favorite magical friends can play and visit with each other. Product Features: Two different fun places for your Mini Lalaloopsy to play: Pillow's Sleepover Party™ or Crumb's Tea Party™; Each playset comes with an exclusive doll; Each includes an online code to print a Lalaloopsy™ Land Map Puzzle Piece! (SRP: $14.99 each)
MINI LALALOOPSY™ PENCIL TOPPERS
Take your Mini Lalaloopsy™ and their pets with you to school with these fun pencil toppers! Another fun way to collect all the Lalaloopsy™! Product Features: Original 8 characters and pets; 2 characters and 2 pets included per package. (SRP: $2.99)
Visit the colorful 3D world of Lalaloopsy™ at www.lalaloopsy.com where Lalaloopsy™ magic is everywhere!