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Imaginetics

International Playthings Unveils 20 New Play Sets to Imaginetics Product Line

Parsippany, N.J. (February 13, 2011) - International Playthings, LLC unveils 20 colorfully illustrated magnetic play sets to its newly revamped and redesigned line of Imaginetics products. Imaginetics play sets allow children to experience pretend play through the use of magnetic characters and scenery on colorful storyboard backgrounds.

"The Imaginetics play sets are a great take-along activity that can be played with on a table-top, on the floor, in the car, in an airplane and pretty much anywhere else," says Susan Tice, senior brand manager at International Playthings, LLC. "Additionally, the entire line of Imaginetics products has been redesigned with a more updated graphic style and fun themes to appeal to and enhance the imaginations of today's child."

The new Imaginetics play sets for 2011 include:

Butterfly Garden
The Butterfly Garden small play set includes an enchanted garden backdrop perfect for attracting beautiful butterflies. With 16 butterfly magnets in assorted colors and species, children can create their own unique butterfly gardens. The Butterfly Garden set, for ages three years and up, retails for $4.99.

Fanciful Fairies
The Fanciful Fairies small play set brings the magic of fairies and pixie dust to little ones' fingertips! The set features 13 different fairy magnets, each more enchanting than the next, and a mythical garden backdrop perfect for fairy gatherings. The Fanciful Fairies set, for ages three years and up, retails for $4.99.

Dino Age
Dino Age is a small play set that includes a variety of prehistoric magnets ranging from dinosaur hatchlings to the mighty Tyrannosaurus Rex. A volcanic backdrop allows children to journey back 200 million years, and imagine what it was like when dinosaurs roamed the Earth. The Dino Age set, for ages three years and up, retails for $4.99.

Robots Rule!
The Robots Rule! small play set sends children to outer space with its futuristic spaceship backdrop. The set features 21 assorted robot magnets, to help children create the perfect mechanical adventure. Robots Rule! set is for ages three years and up and retails for $4.99.

Ballet Time
Ballet Time small play set offers children 19 ballerina and ballet accessory magnets to choose from for the perfect performance. The classroom backdrop, complete with ballet barre, will help children prepare their dancers for a graceful recital. The Ballet Time set, for ages three years and up, retails for $4.99.

Buggin' Out!
Buggin Out! is a small play set packed with lots of critter fun. Children can chose from 22 assorted insect magnets to create productive nature scenes on a backdrop that includes both an above-ground and underground view. The Buggin Out! set is for ages three years and up and retails for $4.99.

Mermaids
Mermaids small play set allows children to dive right into the magical world of mermaids and their sea critter friends! A set of 25 mermaid and friends magnets and an enchanted ocean bottom backdrop allows children to createthe ultimate underwater adventure. The Mermaids set, for ages three years and up, retails for $4.99.

Puppies at Play
The Puppies at Play small play set includes a springtime park backdrop, perfect for curious puppies looking for adventure. Children can chose from 21 cuddly puppy magnets, in assorted breeds, plus all the essential puppy toys. The Puppies at Play set is for ages three years and up, and retails for $4.99.

Hangman
The Hangman play set offers children a fun twist on an old favorite. The set includes 176 magnets, and a choice of boy or girl "hangman" parts. The playground backdrop features monkey bars for the hangman to "hang." Hangman is for ages three years and up, and retails for $4.99.

Robots Rule Travel Picture Bingo
The Travel Picture Bingo play set is the perfect solution to long, boring car rides. Children can play bingo by spotting travel-related objects, such as police cars, stop signs, bicycles and bridges, and marking them on the magnetic gameboard. Travel Picture Bingo, for ages three years and up includes 100 magnets and retails for $4.99.

Aquarium Adventure
The Aquarium Adventure large play set includes an aquarium tank backdrop, complete with onlooking aquarium visitors, and a variety of familiar under-water creature magnets. Children can create dozens of fun aquatic scenes using turtle, octopus, whale and assorted fish magnets. Aquarium Adventure is for ages three years and up, and retails for $7.99.

Pirates!
Pirates! large play set features a pirate ship backdrop ideal for planning the perfect plunder. With 23 gold-hungry pirate magnets, children can create their own high seas adventure. Pirates! is for ages three years and up, and retails for $7.99.

Cinderella
The Cinderella large play set allows children to create their own magical Cinderella story using their very own fairy Godmother, handsome prince, glass slipper, and evil step-mother and stepsisters magnets. Children can create dozens of different scenarios, before the stroke of midnight! Cinderella is for ages three years and up, and retails for $7.99.

Flying High
The Flying High large play set comes with 18 different types of airplane and aviation-themed magnets. An empty runway backdrop provides the perfect setting for children's imaginations to soar to new heights. Flying High, for ages three years and up, retails for $7.99.

Playful Ponies
Playful Ponies large play set includes a grassy pasture and barn backdrop ideal for frolicking ponies. Children can create countless fun scenarios with using the 42 pony and pony-care magnets included in the set. Playful Ponies is for ages three years and up, and retails for $7.99.

License Plate Game
The License Plate Game large play set is guaranteed to keep backseat passengers happy on long car rides. License Plate magnets include those from all 50 states as well as the Canadian provinces. Children will enjoy seeing how many of the 65 different license plate magnets they can spot during their trip and keeping track on the magnetic road backdrop. The License Plate game is for ages three years and up, and retails for $7.99.

USA Map
The USA Map large play set puts the fun back into geography. The blank map backdrop includes state outlines to help teach children which state magnets go where as they journey around the magnetic country. Each magnet includes the state name and abbreviation, as well as pictures of popular destinations and resources for which the state is known. The USA Map, for ages three years and up, retails for $7.99.

Knights & Dragons
The Knights & Dragons large play set comes with a gallant castle backdrop, and 23 battle-ready knight and flying dragon magnets. Children can unleash their imaginations in countless mystical scenarios. Knights & Dragons, for ages three years and up, retails for $7.99.

Just Like Home
Just Like Home large play set includes a dollhouse-like backdrop, perfect for playing house. Children can use the 34 assorted magnets, which include a family, pets and various house-hold accessories, for hours for at-home pretend play. Just Like Home is for ages three years and up, and retails for $7.99.

Forest Friends
The Forest Friends large play set comes complete with 58 woodland creature magnets for children to create their very own forest. The above-ground and underground forest floor backdrop allows imaginations to run free. Forest Friends, for ages three years and up, retails for $7.99.

Please visit International Playthings, LLC's booth at Toy Fair - booth # 405.


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About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Epoch Company Ltd. affiliate company, International Playthings offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, its brands and individual products can be found at www.intplay.com.