Squishy Loving Buyers Unite At Booth 3343 To See What’s New In SqwishLand
Scottsdale, AZ (February 13, 2011) – Soft ‘n squishy™ are the new buzz words in toy world this month as
SqwishLand -- pioneers of the hugely successful collectible craze -- celebrates its sixth year and over 60 million
SqwishLanders in circulation! Kids and retailers will delight in their 2011 expansion of fresh and affordable
products, online games, ultra rare characters, wholesalers’ website and an iPhone/iPad app!
Not familiar with SqwishLand? The silly-sounding rubbery characters
originally made great pencil toppers when they were first introduced in
vending machines several years ago. The characters were rebranded in 2010
as SqwishLand, after kids in focus groups told the company they call them
squishies. Today (and 60 million kooky collectibles later) SqwishLanders are
the original ¾” rubbery collectible characters sold in stores and vending
machines and only the original carries a unique code for playing online at the
popular www.SqwishLand.com. With over 750,000 online registered
members since August 2010, this fun website is the place to be after school,
sports and dinner.
Specialty, drug, craft and toy retailers love SqwishLanders because they
practically sell themselves. The collectible craze is irresistible when investing
a quarter or two in a vending machine. In late 2010 several store-shelf items
were launched, from an affordable $3 Mystery Capsule to a $19.99 Party Pack. Each new SqwishLand product
enhances the online SqwishLand virtual experience.
With the success and demand for SqwishLand, the company has launched several innovative concepts in 2011,
making their debut at the American International Toy Fair. Visitors to SqwishLand Booth 3343 will marvel at
new DIY SqwishLand kits, playsets with Webisode video edit tools and a “Sqwabitat tote” to house up to 100
characters! Plus there’s a mobile app, new encapsulated toys and membership cards. Most amazing may be the
free iPhone app called SqwishFinder that guarantees kids will find the nearest SqwishLand retailer by entering a
zip code nearest to them.
Mommy Bloggers have been buzzing about SqwishLand for months.
“SqwishLand animals are taking So. Cal by storm and edging out the Silly Bandz for the new ‘Mommy
can I...’ must have item. It’s like a perfect storm of cute, collectible, and well... squishy. I would like to
add... so reasonably priced.” -- Momfluential Media
“These little guys are adorable and just plan fun to look at, squeeze and make great tools to stimulate the
imagination! How can you resist those cute faces? I can’t and neither will your
kids! And FINALLY something they can collect that won’t set you back!” -- Baby Loving Mama
“The game is very bright and colorful and it is a virtual world for kids and parents alike to play games
and explore. Kids can join and chat with other friends, engage in fun in-game events and play fun and
educational games. Contents are updated continually…” -- Mama’s Money Savers
After 750,000 registered online gamers, 60 million SqwishLanders and its patented secret code in a capsule toy,
what could SqwishLand offer next? How about the chance to become a toy designer and see your work go into
production and become a collectible?! Listed below are all of the newest and squishiest promotions, products and
concepts ready to launch in 2011:
DIY SqwishLand • $10
Choose DIY SqwishLand Parrot or Frog with six more styles to be announced
this Spring. Each box set includes a 5” blank character, 6 acrylic paints, a brush
and a code to unlock the online gallery spotlighting other kids’ homemade
“soft’n squishy™” designs. Each month the online community will vote for a
favorite DIY design from each of the eight DIY styles. The results will be up to
eight new rare SqwishLand characters known as The Art Series, introduced
monthly, so the company will have more than 50 kid-designed winning
SqwishLanders. An Artist’s Guide and instructions are included.
Want to be a toy designer? The newest SqwishLanders will be designed by kids,
like 5th grader Hannah Altman of Michigan. This 10-year-old SqwishLand fan
submitted her own design to the company. A new SqwishLander and a new
product -- DYI SqwishLand -- was born. Hannah’s creation, the colorful
HannahSqwish, will be displayed at Toy Fair Booth 3343 and will be available
in vending machines and retail packs around the world this Spring!
SqwishLand Webisode Movie Playsets • $15
The cool factor in this new product is over-the-top!
Virtual SqwishLand becomes reality with these
imaginative play sets, chosen by the SqwishLand
community as the ones they wanted to see on the shelves
of their local stores. Choose a Mayan Temple or Coral
Palace. Enter the secret code and unlock the video
editing tools in your SqwishLand online account. The
easy-to-follow included instructions guide kids through
the process of making a 60-second stop motion
animation Webisodes using their favorite SqwishLanders
to act out a story in their playset. Kids then upload their
digital stop-motion photos to the SqwishLand.com
editing suite. Watch your very own production -- and those of other young filmmakers --
online in a special gallery called SqwishTV and on the company’s YouTube channel. Each
playset includes 2 collectibles, 2 giant avatars, minimum of 2,000 game points and
SqwishLand scenery to accent your Webisode before publishing.
Soft’n Squishy Bracelets • $2.99
The SqwishLand Soft’n Squishy Bracelet is a fun new way to bring your SqwishLand
collection with you on-the-go. Customize the bracelet with your favorite SqwishLanders.
Swap out different animals depending on your mood or outfit! No two bracelets are the
same and come in 4 cool colors. Comes with one SqwishLand pet on the bracelet, as well
as an Unbelievably Rare SqwishLander in a capsule.
Sqwabitat • $15
Avid SqwishLand collectors and their mom’s will add this nifty carry-all
case to their must-have list. Keep all your SqwishLanders in order and off
the floor with this colorful case that holds up to 100 collectibles. Plus there
are 4 exclusive SqwishLanders already inside to give your collection a
boost -- including a Rare and an Ultra Rare character. A Collection
brochure is included too.
Online Membership Cards • $15 & $25
This gift card is the perfect fit for any Sqwishy fan. Choose
from 3 months or 6 months of online action in SqwishLand.
Each card unlocks all the premium features and benefits
inside the most popular virtual world for kids. Card users are
given a bonus of 1000 (3 month card) to 2000 (6 month card) in game “Sqwash” or game
points that they can use to customize and enhance their online experience.
SqwishLander Rush App • $0.99 via iTunes
In the house or on the go, kids can play mini games based on
SqwishLand.com, the most popular virtual world for kids.
This quick game is available for the iPhone 3G & 4, iPod Touch 4, iPad and
Droid. SqwishLander Rush will have fans deciphering SqwishLanders from
Sqwabbles and sending them to their respective homes. Get a combo of 3
SqwishLanders or Sqwabbles in a row and be SqwishTastic. But be careful
not to touch Mr. Spines or face a big penalty!
SqwishFinder App • Free
Free is sqwishtastic, especially when you are away from
home and need to top up your game points and collect
new SqwishLanders. Just punch in the zip code of your
current destination and voila, the nearest
vending machine or retailer -- anywhere
nationwide -- will pop up. You never know who
you’ll discover inside a bowling alley, pizza
parlor or craft store until you try this
SqwishFinder! Over 300,000 locales have them
– so odds are one will be near!
Wholesale/Retailer Website
The folks behind SqwishLand have created a handy website just for
wholesalers and retailers at www.SqwishLandretail.com. All of the
sales tools to jump on the “soft’n squishy” bandwagon are here!
Sales tools, prices, characters and graphics are just a click away.
