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Kids Turn Toy News

Amazing Baby

AMAZING BABY® BY KIDS PREFERRED™ EXPANDS ITS EYE-CATCHING TOY LINE IN 2011

Visit Booth 2243 To Play Amazing Toys To Stimulate From Crib To Curious

East Windsor, N.J. (February 13, 2011) – Oh baby! Every little bundle of joy is amazing from the moment they enter the world and gaze and grasp whatever enters their orbit. amazing baby® licensed toys and books by Kids Preferred gives every baby a head start with pleasing playthings designed for the first 2 years. See the 9 new offerings of developmental toys at Kids Preferred Booth 2243 at the American International Toy Fair set for February 13 through 16, 2011.

As one of the largest plush toy manufacturers in the world, Kids Preferred has expanded its awardwinning amazing baby (ab™) line of toys with adorable developmental diversions expected on specialty store shelves in May. From roly poly farm animals to a busy bee and a stroller squiggle, the just-waitand- see-this line of irresistible baby toys are remarkably affordable – from $6 to $25.

Perfect to give for a baby shower, birthday or a token from the big sibling to the littlest member in the house, these graphic pleasing playthings are based on years of research in the development of babies in their first 2 years of life. Since Kids Preferred began offering this line in the U.S., the praises have been pouring in from moms who happily share their experiences, such as this one from amazon.com:

When my baby was still an infant, I propped the mirror up in her crib and she loved just staring in the mirror. Once she had some motor control, she loved touching the "other" baby in the mirror, and grabbing at the sliding duck and the other attachments along the sides of the mirror, which have a variety of textures and are great for a learning, exploring baby. She also spent a lot of time looking at the images on the other side of this toy (sun, flower, ball, baby, etc.) The music & lights feature always delighted her, either when I played it, or when she discovered the button to press herself. In summary, this toy lasts through several development phases and was really really worth the purchase! I am giving this toy as gifts to my pregnant friends! --by stampey of San Francisco on her amazing baby Light-Up Musical Mirror

Look for the following new items to be available in late spring 2011 on specialty shelves, online boutiques and at the Kids Preferred website, www.kidspreferred.com.

amazing baby Developmental Bee or Mouse • Ages Newborn+ • $16
Choose, if you can, between a busy bee and a mouse in the house. Both attachable toys promise to engage baby with textured teethers, plushy soft bodies and surprises with each grasp. Bee measures 10 inches across while mouse measures 9 inches tall.

Amazing Baby amazing baby Activity Stroller Squiggle • Ages Newborn+ • $25
Baby can’t feel squirmy with so many activities on this squiggle. Made of soft fabric, the stroller toy features three attachables that baby can touch, grasp, poke or gaze. This 10-inch bundle of bold colors and patterns will occupy baby for the longest of strolls.

amazing baby Attachable Activity Pyramid • Ages Newborn+ • $15
Kids Preferred knows how to pack dozens of activities in one pleasing pyramid. There are textures and tags and pockets to explore. Look closely and see a pig, a cow and a sheep peeking at you! Attach this 10- inch toy to the car seat, the crib or even the high chair for entertainment and stimulation as they grow from newborn to curious toddler.

amazing baby 1-2-3 Sea life Attachable Pages • Ages Newborn + • $9
Discover this whale of a tale with adorable introductory book pages on sea life. Just three fabric pages are enough to enchant baby with stimulating graphics, words and numbers. I see 5 fish, 3 sailboats and 1 big blue whale! The square pages measure 4 x 4 and can be attached anywhere that baby goes. amazing baby Soft Zoo Animals on Wood

Hand Rattle • Ages Newborn + • $12
Koala, elephant and zebra are ready to play or just keep company with baby while teething. Each wooden ring sports delightful activities to touch, pull, taste (!) and gaze. Black and white zebra has a jungle leaf and two teething toys. Soft gray koala has pink ears and three green fabric knots. Elephant isn’t afraid of a mouse because he brought one along. The rattles measure a perfect 5 inches for baby’s tiny hand.

amazing baby Roly Poly Farm Animal Chime • Ages Newborn + • $14
Kids Preferred does plush right and these roly poly cows and pigs are made from the softest fabrics. Hold ‘em, place ‘em on the high chair or tuck them in the crib. These jolly farm friends will make baby smile every time. Pig and cow measure 7 inches and have eye-catching colors and patterns to stimulate baby.

amazing baby Squeaker Stick Rattle • Ages Newborn + • $8
Squeak, rattle and roll with giggles with this 6-inch wonder. Choose from an assortment of patterns and themes appealing to baby’s gaze and touch. Prefer butterfly, boat or bumble bee? There’s a rattle for that!

amazing baby Night Night Baby Board Book • Ages Newborn + • $6
Reading the Night, Night book is perfect for daytime naps too. The amazing baby trend started with the simple board book and this one will enchant baby as he blissfully falls asleep.

amazing baby Rock a Bye Book With Disc • Ages Newborn + • $13
When baby is wide awake but it’s time for rest, try these rock-a-bye tunes on the enclosed CD featuring 12 popular lullabies. Flip the book pages as the songs change for a snuggle, a cuddle and a sweet way to start or end the day.


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About Kids Preferred
Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest plush toy manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Between the Lions™, Biscuit™, Classic Pooh®, Disney’s Winnie the Pooh®, Elmer, The World of Eric Carle™, Goodnight Moon, Greenzys™, Guess How Much I Love You™, Harley-Davidson®, Label Loveys™, Madeline™, Martha Speaks™, Pat the Bunny®, The World of Beatrix Potter™, Smarty Kids™, Spot™ and The Snowman™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong and Shanghai. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at www.kidspreferred.com.