Disney Unveils New Disney Junior Toy Line at Star-Studded Event During 2012 American International Toy Fair
NEW YORK, NY— Feb.13, 2012 — Today, Disney Consumer Products (DCP) unveiled a colorful and playful assortment of more than 130 toys inspired by four series on Disney Junior, the popular programming block on Disney Channel that will also launch as a 24-hour channel expressly for kids age 2-7 and their families on March 23. Mickey Mouse and Minnie Mouse were joined by special guests Sharon Osbourne and David Arquette, voices of Mama Hook and Skully on Jake and the Never Land Pirates, to treat the toy and entertainment industry audience to a light-hearted talent show previewing new toys and upcoming content inspired by Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie's Bow-Toons, and Doc McStuffins, a new animated series set to debut on Disney Junior next month about a six-year-old girl who heals toys and stuffed animals out of her backyard clinic.
The new Disney Junior toy line is packed with creativity to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. The line features colorful play sets, figures and feature plush from Fisher Price; role play sets, accessories, plush and dolls from Just Play; interactive board games from Wonder Forge; children's electronics from VTech; ride-ons from Kiddieland; and bikes and scooters from Huffy, among other products. Popularity for the breakout hit series Jake and the Never Land Pirates has created a pent-up demand for the series' first toy line. While Mickey Mouse proves once again that he offers versatile appeal to a new generation of fans with both farm- and dance-themed toys. Minnie Mouse, the leading lady of Disney Junior, gives girls new ways to play with fashion, kitchen and travel-themed play sets and role play. And Doc McStuffins, the newest gal on the Disney Junior block, will inspire nurturing play through doctor-themed role play, dolls and accessories.
"Disney Junior has proven to be a favorite with preschoolers and their parents; consumer response has been so strong that it has generated tremendous demand for products and resulted in our most robust Disney preschool toy line ever," said J.D. Edwards, senior vice president, media networks licensing for DCP.
Osbourne and Arquette were each presented with custom-made toys inspired by their characters while guests enjoyed a sneak preview of Jake and the Never Land Pirates: Peter Pan Returns, a primetime special premiering tonight at 7 p.m. EST/PST on Disney Channel. In this highly anticipated episode, Peter Pan makes his first-ever appearance on the series, returning to Pirate Island to enlist Jake, Izzy, Cubby and Skully in finding his lost shadow.
Key toys from the new Disney Junior toy line include:
Jake and the Never Land Pirates— A breakout hit, Jake and the Never Land Pirates ranked as 2011's #1 cable TV series for boys 2-5, a spot it continues to hold, generating strong consumer demand for a merchandise line that allows fans to take home their favorite characters. A brand new toy line releasing in June will feature plush, role play and accessories from Just Play and action-oriented play sets and figures from Fisher Price, including:
- Jake's Pirate Ship (MSRP $44.99, national retailers, June 2012)— Designed after Bucky, Jake's ship featured in the series, this swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate's life through multiple pirate-themed phrases and songs. To really bring the adventure home, kids can fire water out of the cannon or stage a surprise croc attack.
Mickey Mouse Clubhouse —A viewer favorite, Mickey Mouse Clubhouse delivered last year's #1 preschool telecast for kids 2-5 and inspired an imaginative toy line of space-themed play sets and figures. This year, Fisher Price has developed a new line featuring fun and interactive play sets, figures and vehicles inspired by the upcoming Mickey Mouse Clubhouse special, Mickey and Donald Have a Farm, premiering this fall. Mickey Mouse will also move like never before with a new feature plush. Key toys releasing in 2012 include:
- Mickey's Farm Play Set (MSRP $44.99, national retailers, Aug. 2012)— Kids can create their own fun farm stories with Mickey Mouse and his friends with this new play set that features realistic animal sounds and fun farm music. Character figures and animals can go for a spin on the dance floor, and a silly hand moves between the silo and windmill.
- Master Moves Mickey (MSRP $69.99, national retailers, Aug. 2012)—Decked out in his freshest dance gear and ready to get down, Master Moves Mickey dances and interacts, showing off some never-before-seen break-dance moves, ending in a signature handstand. His moves are hotter and hipper than ever! Master Moves Mickey features original music tracks, funky beats and plenty of awesome humor to get the whole family up and dancing.
Minnie's Bow-Toons —Based on a popular episode of Mickey Mouse Clubhouse, this new series of shorts finds Minnie and her good friend Daisy Duck running Minnie's Bow-Tique, a specialty shop which stocks only bows and bowties. Highlighting the themes of friendship, fashion and travel, DCP will introduce an adorable pink and polka-dotted line of Minnie Mouse toys including kitchen and fashion-themed role play from Just Play and dolls and accessories from Fisher Price.
- Minnie's Kitchen (MSRP $74.99, national retailers, Aug. 2012) – This colorful, multi-level play set has everything girls need to cook up their own kitchen adventures. Featuring multiple 'flipping' functions to maximize the play experience and creativity in the kitchen, the set includes a sink that flips to a hidden cutting board and dish rack that flips to a hidden blender. Girls can cook up their own treats with a frying pan to flip a Minnie-shaped pancake and flipping recipe book for inspiring new ideas. The kitchen includes Minnie's voice and realistic kitchen sounds.
Doc McStuffins – Debuting next month, this imaginative animated series features six-year-old Doc McStuffins, who communicates with and heals stuffed animals and toys out of her backyard playhouse clinic. Little girls can nurture their own toys with a fun new assortment of products from Just Play, including:
- "Time for Your Check Up" Doc Doll with Lambie (MSRP $34.99, national retailers, Aug. 2012) – Girls can bring home their new friend and sing along to the entire 'check-up' song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds.
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About Disney Junior
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5, Girls 2-5 and Women 18-49 and increased by double-digit margins among preschooler demographics over year-ago levels. On March 23, Disney Junior will add a basic cable and satellite channel in the United States.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan For more information, please visit Disney Consumer Products or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.