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Basic Fun Expands Licensed Toy Line to Include Star Wars, Clone Wars, Yo Gabba Gabba and More for 2008

Southampton, PA Basic Fun continues to increase its offerings of licensed impulse toy merchandise with the expansion of existing product lines and the addition of new product lines centered around the strongest and most anticipated entertainment properties for 2008. The strongest lines of product for Basic Fun center around the following licenses: Star Wars, Clone Wars, Yo Gabba Gabba, Guitar Hero and Pokemon.

Basic Fun is proud to announce its partnership with Lucas Films to create highly detailed figural keychains based on Star Wars movie characters, as well as the highly anticipated Clone Wars. Basic Fun will offer four series of figural keychains based on the original movie characters and vehicles each series will contain five different characters or vehicles. They include: Darth Vader, R2-D2, Yoda, Millenium Falcon, Darth Maul, and Anakin Skywalker to name a few. The four series will roll out over a six month period, beginning in July 2008, and will retail for a suggested $5.99.

Based on the highly anticipated CGI television series premiering this Fall on Cartoon Network, The Clone Wars keychain line will include two series of highly detailed figural keychains. They include: Yoda, Clone Trooper, Anikan Skywalker, Captain Rex, General Grievous and Obi-Wan-Kenobi. Suggested retail $5.99, with Series I hitting stores August 1st and Series II October 1st.

Basic Fun will also offer stylized character figures called Stack Ems based on Clone Wars and Star Wars. Each Stack Em figure locks into the other figure, creating a stack or tower, and contains a hidden clip which is housed in the body of the figure. The clip can be released from the housing so the Stack Em can be clipped onto a backpack, messenger bag or zipper. Basic Fun will offer four series of Stack Ems with each series containing four different characters. Series I will be released in August `08, Series II in October `08, Series III in January '09 and Series IV in March '09. Suggested retail price for Stack Ems is $4.99.

Rounding out the Star Wars line, Basic Fun will offer two styles of Star Wars Magic Washcloths. These compressed washcloths transform into full sized, high quality washcloths when submersed in water. Star Wars Magic Washcloth character graphics include Yoda, and R2-D2 with C3-PO. Suggested retail: $2.99.

Yo Gabba Gabba, the break out, pre-school show running on Nick Jr. blends old school, retro elements in an upbeat modern format that appeals to kids, teens young adults and Mom's and Dad's. Basic Fun will introduce both figural and plush character keychains and clips featuring each of the five Yo Gabba Gabba characters: Brobee, Muno, Plex, Foofa and Toodee. Rounding out the toy assortment, Basic Fun will also introduce Yo Gabba Gabba Bounce Foam, a new molding compound that can easily be shaped and styled, as well as bounced! The foam will come in colors and canisters matching their respective Yo Gabba characters. And last but certainly not least, the Yo Gabba Gabba Take-Along Twister Jr! This junior sized Twister mat features the Yo Gabba character heads as the Twister "dots." The child sized mat allows for little hands, feet, arms and legs to reach all the "dots" with ease, and the Take-Along format allows for fun on the run! Twister is a natural game for pre-school children and perfect fit for Yo Gabba Gabba, fostering the learning of colors, left and rights sides, and encouraging movement and play.

Along with its keychain and toy offerings, Basic Fun will also launch a line of bath toys and accessories including a 20 piece foam bath set including all five Yo Gabba Gabba characters, as well as elements from their individual worlds. These chunky, foam tub toys stick to the side of the tub so children can play Yo Gabba Gabba at bath time. Basic Fun will also offer a five piece set of bath squirters which are molded balls in the shapes of each character's head. You can squeeze the ball to pull water into the ball, and squeeze it again to squirt the water out. And lastly, the Yo Gabba Gabba Magic Mitts transform into washcloth mitts when submersed in water. Brobee and Foofa will be featured.

Basic Fun's Guitar Hero Carabiner features a playable and portable take on the original Guitar Hero with a few noticeable differences. The first is the size the Guitar Hero Carabiner, at about 75% the size of the original, measures 7 " X 3". The second is the price. Basic Fun's Guitar Hero Carabiner retails for a suggested $14.99. more

Cleverly designed, this miniature guitar houses all the electronics, including an LCD screen, in the body of the guitar. Cleverly designed, this miniature guitar houses all the electronics, including an LCD screen, in the body of the guitar. With no need for a gaming system or television, the Guitar Hero Carabiner is truly portable and can be played just about anywhere. Adding to the portability, the neck of the guitar folds down, making it pocket sized, measuring a mere 4" X 3". You can also clip it onto a backpack or messenger bag with the built in carabiner located at the base of the guitar.

The game play is consistent with the original, with the object of the game being to "play" the song by hitting each note as it crosses the bottom of the screen. As you complete the riffs, the difficulty level increases, so the better you play, the harder it gets.

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Founded in 1993, Basic Fun reinvented the impulse toy category with its innovative line of miniature working toys based on the world's most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Lucas Films, Nintendo and Nickelodeon, Basic Fun continues to lead the category with inventive, high quality toys and accessories.