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Kids Turn Toy News

BRATZ® Are Back - Bigger and Better Than Ever!

Bratz Twins MGA Entertainment Celebrates a Decade of Success of its #1 Doll Franchise with the Launch of an All-New 10th Anniversary Line of BRATZ® Dolls

VAN NUYS, CA (February 14, 2010) – In celebration of the 10th Anniversary milestone of its hottest franchise, MGA Entertainment is poised to launch a new edition of BRATZ® fashion dolls. Slated for release in August 2010, the world’s favorite BRATZ® pack – Cloe™, Yasmin™, Sasha™ and Jade™ - are back, sporting a fresh new look featuring updated faces, bodies and fashions. The BRATZ® Anniversary Edition will introduce 10 new characters all poised to join the world’s most popular fashion dolls in their yearlong celebration.

The girls with a passion for fashion first exploded onto the scene in 2001, and young girls everywhere are still catching their breath. Multi-ethnic, sassy, and chic, the BRATZ® became instant icons, with style that not only kept up with, but often set the pace of emerging fashion trends.

Inspired by their message of self-expression and individuality, preteen girls couldn’t wait to get up close and personal with the new style stars. The trendsetting fashion icons have unleashed something in young girls everywhere – the passion to be who they are!

For years to the come, the BRATZ® will always be there exploring new fashion trends to inspire girls around the world.

“We are proud to be celebrating 10 years of success with Bratz, our #1 girls’ lifestyle brand,” said Isaac Larian, CEO of MGA Entertainment. “We will continue the celebration with a mix of new products not only in this milestone year, but well into the next decade and beyond.”


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About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Moxie Girlz™, BFC, Ink. ™, Bratz®, Rescue Pets® and Zapf®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.bratz.com, www.moxiegirlz.com www.littletikes.com, www.bfcink.com, www.myepets3D.com