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Kids Turn Toy News

CITIBLOCS HOPES TO BUILD ON THE SUCCESS OF ITS FIRST YEAR WITH NEW PRODUCTS FOR 2010

CitiblocsLatest Colors and Package Sizes Debut in Booth #1390 at Toy Fair

Roswell, GA (February 14, 2010)— CitiBlocs truly believes in its own slogan, “Build Anything!” After a banner year in 2009, winning more than a dozen industry awards and being named to a handful of prestigious “Best of 2009” lists, they know they can build an even stronger business. The company had an outstanding 2009, despite only being available for purchase the second half of the year. CitiBlocs won a remarkable 14 toy industry awards, was named to both Parenting and Good Housekeeping’s holiday gift guides, and appeared on the TODAY Show.

Responding to calls for colors from consumers and toy store owners, CitiBlocs will unveil new color sets and packaging at Toy Fair this February. The new products on display in Booth #1390 at Toy Fair will include Skyline Color Sets, and specialized packaging for different types of retailers.

For 2010, CitiBlocs is making its simple, precision-cut wooden plank sets available in a wider variety of colors. The new skyline packaged sets will be available in three different color variations: Hot, Cool and Natural. The Hot Colors Set includes red, yellow, orange, pink and natural colored planks; and the Cool Colors Set includes blue, green, turquoise, dark green and natural color planks. CitiBlocs’ cornerstone product, the natural planks, will also be available in a Natural set with the new skyline packaging. This new packaging line was designed to underline the simplicity and classic “modern style” of Citiblocs.

Here’s a look at the new skyline sets from CitiBlocs:

Hot Colors• $12.96 - $43.99
A fiery sun or a vibrant flower is just the start of what you can build with these uniform-sized wooden planks in an assortment of orange, pink, red, yellow and natural colors. Available in 50, 100 and 200 piece sets.

Cool Colors • $12.96 - $43.99
Building a flowing waterfall and trees, or an icy igloo is easy with these uniform-sized wooden planks in an assortment of blue, green, turquoise, dark green and natural colors. Available in 50, 100 and 200 piece sets.

Natural Colors • $10.99 - $59.99
Uniform-sized untreated wooden planks are a blank slate to build an unlimited number of structures. Available in 50, 100, 150, 200 and 300 piece sets.

An additional packaging style of the natural wooden plank sets is being introduced for 2010. An “Under Construction” box-theme was designed to have a general audience look for major mass retailers. The sets come in 100, 200, 300 and 400 piece sets, and will range in price from $19.99 - $79.99.

All CitiBlocs sets, whether colored or not, are made from sustainably harvested, precision-cut pine. Since each 1" x 4 1/2" x 1/4" wooden CitiBlocs plank is made from high-quality wood, cut to specific proportions. Plus, there's no need for additional wood, snaps or connectors to hold the blocks together. For its colored planks, CitiBlocs uses certified water-based stains, which the pine naturally absorbs. The water-based stains give the planks vibrant color, and each stain color is tested and verified to be lead-free. CitiBlocs even keeps packaging purposefully minimal to reduce use of natural resources. All CitiBlocs products are CPSIA and ASTM Certified and packaged responsibly in Vietnam.

CitiBlocs' effort to make a product in the most environmentally-friendly way has not gone unnoticed. The green qualities of the company, coupled with a product that inspires open-ended play and creativity in children, made CitiBlocs an toy industry favorite in 2009. Starting with a Dr. Toy Best Vacation Products 2009 award, CitiBlocs went on to win 13 other toy industry awards-- a Father’s Day GreatDad Recommends and Mr. Dad Seal of Approval; a Creative Child Preferred Choice Award; a Tillywig Top Fun Award; Dr. Toy's Best Green Product and Best Products 2009 Awards; The Toy Man's Seal of Approval, eco-Recognition Seal and eChoice Award; an iParenting Media 2009 Outstanding Product Award; a NAPPA Gold Award; an Oppenheim Toy Portfolio Gold Seal Award; and a What the Stuff 4 Star Certified Review.

To find out more about CitiBlocs, visit www.CitiBlocs.com.


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About CitiBlocs
With a kit to fit every playroom, parents, schools and youth leaders can choose one of seven block boxes including the ambitious 1,000-piece wooden block set. CitiBlocs are available online at CitiBlocsStore.com, Toys R Us and other national chains, and at Glammatoys.com and additional specialty retailers. For more information, visit their website at CitiBlocs.com.