STACKED WITH AWARDS, TIER TOYS™ EVOLVES FROM ARK TO BARK, BARN & SEA FOR 2010
Newest Stack & Play Toys Unveiled at Toy Fair Booth 2683
Australia (February 14, 2010) – A year ago, a family-run toy company from Down Under
launched a dexterous toy that stacked tiers up and over. The ingenious Noah’s Ark from Tier
Toys™ wowed industry judges, moms and kids. Now three brand new Tier Toys, also known as
Animal Stackers, will be on display at the American International Toy Fair Booth 419.
Anticipation is keen for Dog House, Barn Yard and Sea X-Plorer. When visiting Toy Fair, make
a point to play with these imaginative toys that combine sorting shapes, a puzzle, a play
environment and storage in one nifty case.
Since its splashy debut of Noah’s Ark last year, Tier Toys has earned 14 prestigious industry
honors including: Creative Child Magazine Top Toy of the Year; 2009 Parents’ Choice Approved
Award; iParenting Media Awards for Outstanding Products; The Toy Man Editor’s Choice;
Tillywig Sterling Fun plus Tillywig Brain Child; National Parenting Center Fall 2009 Seal of
Approval; Mom’s Choice Gold Award; Great Dad Recommended Seal and Mr. Dad Seal of
From the start, creators Mike and Leah Romyn wanted Tier Toys to be successful not only in their
home country of Australia, but also in the United States. So, they assembled a team of U.S.
experts in 2009 to help launch and grow Tier Toys. The team included Richard Gottlieb, toy
expert and international business developer; Design Edge, a foremost toy and package design
firm; Mike Lauter, established toy sales executive; and Lisa Orman, owner of a public relations
firm specializing in children’s products.
Like Noah’s Ark, this year’s Dog House, Barn Yard and Sea X-Plorer are equally expected to
impress industry judges and kids of all ages with its detailed figures, layers of storage and
colorful play environment. Perhaps best of all, imagination (not batteries or plugs) will power
these multi-level toys, all patented as educational puzzle toys.
Look for these newest stacking toys on
store shelves and online in April 2010. All of Tier Toys’ Stackers are CPSIAcompliant.
Animal Stackers Dog House • Ages:
3+ • $49.99
Do they bark or woof? This red-roofed
dog house looks like a doggy daycare
with fencing, dog cages, feeding dishes,
pups of all shapes plus a main dog house. Kids who adore wet noses and wagging tails will easily
spend hours imagining taking care of a whole kennel of critters with even a cat, bunny and bird.
When playtime is through, every one of the 44 accessories has a storage slot in one of the 8
stackable layers, making cleanup, literally, a snap. A bonus DVD is
included with the story of B-I-N-G-O and interactive games.
Animal Stackers Barn Yard • Ages: 3+ • $49.99
Everyone will be whistling e-i-e-i-o when they open
the box and spill out the 51 detailed figures smartly
stored in 5 layers of tiers. From the rooster on the
roof to the red tractor and white fencing, nothing has
been forgotten to recreate a down-on-the-farm
experience. The red and white barn overlooks horses, sheep, pigs and cows. A
bonus DVD is included with the story of everyone’s favorite farmer, Old
McDonald, plus interactive games.
Animal Stackers Sea X-Plorer • Ages: 3+ • $49.99
Tier Toys takes kids on a journey under the sea to explore
fish and flora. This red, white and blue boat is actually 9
layers of storage space carefully
holding 44 detailed figures. Look
for starfish, octopus, sharks,
shipwrecked items and deep-sea
divers exploring the adventurous
ocean. The ship hoists a yellow
submachine attached by hook and
rope for imaginative journeys to
the bottom of the sea. A bonus DVD is included with the story of
Captain Nemo plus interactive sea games.
News | Toy News
ABOUT TIER TOYS
If play is a child’s work, then toys are the tools children use in play is the motto of Tier Toys.
Australia-based Tier Toys began as a great idea for a unique, educational toy for children. Little
did creator Mike Romyn know that coming up with the idea would be the easy part. After 9 long
years of market research and development, with robust Australian and U.S. patents in-hand, his
idea finally became a reality. They created a line of toys known as Stackers, which are ingenious
stack and play products that range in theme from Noah's Ark to a Monster Truck. For more
information, log on to tiertoys.com.