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Kids Turn Toy News

International Playthings Introduces New Additions to Yookidoo Line of Infant Toys

Yookidoo Parsippany, NJ (February, 2010) –(Virtual Press Office) - International Playthings announces its new additions to the Yookidoo line of infant and toddler toys. Through rewarding play, exploration and discovery, Yookidoo provides children with the tools that they need to flourish in their ever-changing, always surprising world.

This year the Golos-Weisman design (GWD) team has broadened their infant offerings with four new concepts that are perfect for newborns and delightful to adults. The GWD team has an incredibly in-depth understanding of how infants experience their brand new environment, enabling them to create infant toys that are familiar and new, soothing and exciting, and nurturing and challenging. From the cradle, to the playroom, to the bath tub, there's a Yookidoo toy for every kid and every situation.

“Yookidoo’s new infant toys are exciting additions to the existing line of innovative products,” said Ticia Will, senior brand manager at International Playthings, LLC. “With our new items, the Yookidoo brand is branching out into new directions, yet remaining true to the distinctive Yookidoo look and quality that have been so well received by retailers, children and parents alike.” The 2010 Yookidoo product line includes:

Friendly Faces Royal Rattle Sets
The Royal Rattle Sets come in two variations: Prince and Princess. Each rattle features a soft, chewy crown, a crinkly cloak and teether arms with colorful beads and multiple textures for infants to explore. Their easy-grab royal scepter makes a soothing chime sound with each shake!
For ages birth and up
SRP: $9.99

Giddy Up Gal and Pirate & Pal Play Sets
These two-piece gift sets feature an easy grab handle, multiple textures, crinkly bandanas and colorful beads to explore. Parrot and Pony both make fun sounds when babies shake or tap them. Parrot Pal makes silly whistling sounds and plays cheerful music while Pony Pal whinnies and plays western music. The simple friendly faces make great first friends for newborns .
For ages birth and up
SRP: $10.99

Baby's First Bumper Book
Baby’s First Bumper Book features colorful, friendly faces on every page that light up one after the other as music plays. This engaging light and music show engages babies and encourages them to follow along, which stimulates their developing sense of vision. It’s also great for tummy time as it encourages baby to lift her head and shoulders to get a better look. The accordion-fold book is two-sided, with simple bold graphics on one side for the youngest viewer and more intricate graphics on the other. The musical book plays two tunes--one soothing and the other stimulating--that automatically switch off after 10 minutes of play. Includes simple ties for crib and carrier attachment and stands up on its own for use on a mat.
For ages birth and up
SRP: $19.99

Tote Along Musical Mirror
Babies are mesmerized by seeing their own reflection in a mirror. Our musical, light up Tote Along Mirror offers babies to opportunity to see themselves plus so much more! The large, distortion-free mirror is fitted on to the front of a handy, durable tote bag that features three colorful, friendly faces that light up as music plays! The tote bag is perfect for take-along and has room for bottles, wipes and all kinds of accessories inside plus links on the front for attaching additional toys, pacifiers and more. It’s also the perfect place to store the adorable rattling giraffe plush toy that comes with it! The lights and music are activated by an easy to operate switch that parents and can babies push to activate—great for teaching babies important lessons in cause and effect. Plus, there are three different play modes: one plays soothing music for 10 minutes before switching off on its own, one plays stimulating music for ten minutes before switching off and the other is activated by baby and plays short clips to encourage her to play it again.
For ages birth and up
SRP: $22.99

Please visit our booth at Toy Fair to see these products and more – booth # 403.


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About Yookidoo
The Yookidoo brand embodies an entirely new approach to play and learning through stimulating, interactive and highly innovative products. The Golos-Weisman Design team’s exclusive products place a special emphasis on meeting children’s developmental needs by providing them with exactly what they’re looking for – the familiar combined with the unexpected! Through rewarding play, exploration and discovery, Yookidoo provides children with the tools they need to flourish in their ever-changing world.

About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry. A subsidiary of Epoch Company Ltd. affiliate company, International Playthings offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, its brands and individual products can be found at www.intplay.com.