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SCRABBLE FLASH wins Game of the Year Award. (Photo: Business Wire)

SCRABBLE FLASH Wins Game of the Year Award

Innovative Word-Building Game Wins Fans at Retail and in the Industry

NEW YORK, Feb 14, 2011 (BUSINESS WIRE) -- Hasbro's innovative word building game, SCRABBLE FLASH, was named the Game of the Year at the Toy Industry Association's Annual Toy of the Year Awards. SCRABBLE FLASH marries the fun of traditional SCRABBLE word play with the element of surprise through the use of technology to create an addictively fun, hands-on SCRABBLE experience that is exciting for all who play.

"SCRABBLE FLASH is a breakthrough game and we're delighted that the Toy Industry selected it as the Game of the Year," said Phil Jackson, Global Brand Leader, Hasbro Games. "SCRABBLE was a top selling game brand for Hasbro in 2010, fueled by the tremendous marketplace success of SCRABBLE FLASH, as well as the overwhelming response to the brand on the iPhone, the iPad, and other digital platforms. The introduction of SCRABBLE FLASH has brought a new level of innovation to the game and we thank our retailers who supported us - and the consumers who embraced this new technology."

"Word game play is on the rise and SCRABBLE is the cornerstone of our World of Words platform, which promises to deliver great word play experiences anytime, anywhere," said Jackson.

SCRABBLE FLASH is made up of five electronic freestanding tiles that players speedily slide, shuffle and swap to create as many three, four or five-letter words as possible in the allotted 75 seconds. This fast-paced word game uses 'WONDER-LINK Technology,' which allows the five electronic tiles included in the game to communicate with each other. When the SCRABBLE FLASH tiles are lined up to create a new word, the tiles will light up and beep. SCRABBLE FLASH tiles also keep time and score. The changing letters guarantee players a new experience each time the game is played.

SCRABBLE FLASH includes three unique ways to play the game, and is recommended for one or more players, ages 8 and up. SCRABBLE FLASH is available nationwide at mass retailers for an approximate retail price of $29.99. The high-tech word building game also received the Oppenheim Toy Portfolio Toy Test Platinum Award and FunFare Magazine honored SCRABBLE FLASH with its All Stars Award.

The 'WONDER-LINK Technology' will be utilized for two new games that Hasbro will introduce in Fall 2011: SIMON FLASH and YAHTZEE FLASH. Both games will require players to slide, shuffle and swap tiles to earn the highest possible score. Both games will be available for the suggested retail price of $29.99 and are for players ages 8 and up.

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Hasbro, Inc. (NASDAQ:HAS - News) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ:DISCA - News) launched on October 10, 2010. The online home of The Hub is . The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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