Hasbro's Popular FURREAL FRIENDS Brand Celebrates Ten Years of Making Girls Smile with Its Realistic Pets and Nurturing Play
Beloved Brand Commemorates a Decade of Magical Play Experiences with
Introduction of BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY Pet and Launch
of DIZZY DANCERS Segment
PAWTUCKET, R.I.--(BUSINESS WIRE)--
In 2012, the FURREAL FRIENDS brand from Hasbro,
Inc. (NASDAQ: HAS) celebrates ten years of bringing the animal
kingdom to life with realistic plush electronic toys that provide
nurturing animal experiences. Since its 2002 debut, the esteemed brand
has introduced a menagerie of loveable pets that ‘come to life' and
allow for magical play experiences that inspire and excite kids'
imaginations. This year, the FURREAL
FRIENDS brand continues to deliver pet play in every way as it
builds its impressive product line up with the introduction of the BABY
BUTTERSCOTCH, MY MAGICAL SHOW PONY pet and the introduction of the DIZZY
DANCERS line of twirling, spinning pets!
"Since its inception ten years ago, the FURREAL FRIENDS brand has been
synonymous with innovative animatronic pet play. The FURREAL FRIENDS
products have remained popular with kids due to the realistic animal
experience each pet provides," said Jerry Perez, Senior Vice President
and Global Brand Leader, Hasbro Girls. "The brand began with a lifelike
cat ten years ago and has now grown into a global phenomenon with more
than 260 breeds of animals and 61 million pets sold in 74 countries
since 2004. From collectable SNUGGIMALS pets to realistic bunnies, lion
cubs and dogs, the FURREAL FRIENDS brand offers a pet to fit every kid's
In conjunction with the tenth anniversary, the FURREAL FRIENDS brand
will welcome a new pony to the family — BABY BUTTERSCOTCH, MY MAGICAL
SHOW PONY pet, a miniature filly that features the most advanced
technology of any FURREAL FRIENDS pet to date. In the spring, FURREAL
FRIENDS will introduce a new way for girls to play with the launch of
the DIZZY DANCERS line of twirling, spinning pets. Girls can spin these
silly pets in unexpected places— on a coffee table, in the palm of their
hand, even on a pen top. There are more than 50 DIZZY DANCERS characters
to collect this year, and girls can interchange the top and bottom of
any pet to create a custom DIZZY DANCERS collection of her own. New
products in the FURREAL FRIENDS line up also include cuddly additions to
the collectible SNUGGIMALS segment and additional realistic pets such as
the FURREAL FRIENDS HOP ‘N CUDDLE bunnies and the FURREAL FRIENDS
BOUNCY, MY HAPPY TO SEE ME PUP pet.
The brand debuted in fall 2002 with the launch of the FURREAL FRIENDS
cat and has been a category leader since. One of the first animatronic
products that looked and acted just like a ‘real' pet, the FURREAL
FRIENDS cat was revolutionary. It impressed kids and adults alike,
exhibiting mannerisms similar to an actual cat including purring when
petted and hissing when its tail was pulled. It also offered girls the
opportunity to nurture and care for a pet while creating a loving
relationship. In the years following, the FURREAL FRIENDS brand
continued to bring pets to life like never before.
In 2006, Hasbro introduced the instantly popular FURREAL FRIENDS
BUTTERSCOTCH PONY pet, a classic 'dream toy' for girls - a virtually
real pony that girls could love and care for. It became one of the
biggest hits of the 2006 holiday season. The magic of the esteemed
BUTTERSCOTCH PONY returns this year with the newest darling in the
FURREAL FRIENDS family, BABY BUTTERSCOTCH, MY MAGICAL SHOW PONY pet.
SQUAWKERS MCCAW the FURREAL FRIENDS parrot followed in 2007 and gave
girls the opportunity to interact with a colorful talking parrot while
FURREAL FRIENDS BISCUIT, MY LOVIN' PUP pet, one of the most talked about
toys of 2008, was a life-size golden retriever that really responded to
its owners' commands. In 2010 GOGO, MY WALKIN' PUP pet let girls take
their adorable pup on a walk to show off to all her friends.
For further information on the FURREAL FRIENDS brand visit www.furrealfriends.com.
News | Toy News
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10,
2010. The online home of The Hub is www.hubworld.com.
The Hub logo and name are trademarks of Hub Television Networks, LLC.
All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.