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KIDdesigns to Debut New Technology-Infused Barbie™ Toy Line at Toy Fair 2008
Diversified Toy Line Brings Exciting New Level of Interactivity and Fun

Shopping Time RAHWAY, N.J. --(Business Wire)-- Feb. 15, 2008 Building on an award winning catalogue of licensed toys with cutting edge technology, KIDdesigns today announced their new 2008 Barbie™ product line-up that will debut at Toy Fair 2008. From the latest in electronic plush toys to the evolution of the traditional tea party, KIDdesigns is introducing their new Barbie™ products during Toy Fair on February 17-20, 2008 in the Javits Center, booth #2573 in New York City.

KIDdesigns new toy line includes:

  • Barbie™ "Take A Break" Cafe - the traditional tea party gets a modern look as hosts are now able to offer their guests a fun cafe experience. The game includes special magic cups that fill as you brew, realistic aroma, brewing sound effects and a fun memory game conducted by none other than Barbie™.
  • Barbie™ "Care N' Cure" Wildlife Doctor - children love animals and here's a chance to play veterinarian. Using their imagination and the included stethoscope, thermometer, milk bottle, syringe and bandages, children can nurse their endangered species back to health. New stuffed animal patients respond with realistic sounds that change based on their state of health. A donation from this product will be made to help protect endangered species.
  • Barbie™ "Jam With Me" Rockstar Guitar - redesigned and ready to rock, the new Barbie™ "Jam With Me" Rockstar Guitar now features drum, bass and keyboard buttons to create unique remixes and songs, and sports a great new look.
  • Barbie™ "Shopping Time" Cash Register - now girls can pretend to shop at home with lots of stores to visit! The Barbie™ "Shopping Time" Cash Register includes a working card scanner, microphone for in-store announcements and much more!
"We are very pleased to further expand our award-winning toy line with innovative new offerings," said Evan Stein, vice president, Marketing Division. "Children today are extremely comfortable with technology and look for memorable play experiences that 'wow' them. Our new Barbie toy line is thoughtfully infused with technology that takes fun to a whole new level."

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About KIDdesigns
Headquartered in Rahway, New Jersey, KIDdesigns is the leading manufacturer of cutting-edge, interactive electronic toys, learning aids, and real electronics for kids of all ages. With a special understanding of the impact toys can make in a child's life, KIDdesigns combines state-of-the-art technology with old-fashioned fun to create innovative, exciting, and enjoyable products that kids love and parents trust. KIDdesigns has received some of the most prestigious awards and honors in the industry, including the "Best New Product Innovation" award from Toy Wishes Magazine. KIDdesigns' licensed brands include Barbie™, Spiderman™, Transformers™ and Jumpstart™. More information about the company can be found online at

BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. (C) 2008 Mattel, Inc. All Rights Reserved.