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Kids Turn Toy News

STREET SURFING BRINGS BIG-SCREEN, ICONIC CHARACTER TO THE STREETS WITH NEW SPIDER-MAN 3-D WAVE BOARD

Street Surfing NEWPORT BEACH, CA – February 2010 – Street Surfing, LLC is transporting Spider-Man from comic books to skate parks and streets this spring with the introduction of the Spider-Man 3-D Wave Board, the first licensed casterboard in the market.

Using colorful graphics and the identical likeness of Marvel Entertainment’s Spider-Man, the maker’s of the award-winning Wave casterboard have also incorporated a new technology – a raised rubberized deck plate – to provide a three dimensional Spider-Man and a highly stylized look for riders. The Spider-Man 3-D Wave Board, which retails for $69, will be available this spring.

“We’re eager to explore a new frontier and introduce this iconic character, Spider-Man, as a unique offering to our Wave board product line,” stated James Nunziati, vice president of marketing for Street Surfing. “Partnering with Marvel provides us with an ideal new platform, one that will reinvigorate our core audience but also cast a wider net in attracting new riders who have an affinity for the brand.”

As part of its agreement with Marvel Entertainment LLC, Street Surfing has been awarded the rights to develop Wave boards and accessories featuring Spider-Man Classic, Marvel Heroes Classic, Iron Man Classic and Marvel Extreme Classics. Products will be available at mass market retailers, sporting goods stores and specialty stores on-line.

According to Paul Gitter, President of Consumer Products North America for Marvel Entertainment, “With their innovative new Spider-Man product introduction – a first-of-its-kind in the marketplace - Street Surfing will help us further elevate Marvel’s presence in the important sporting goods category.”


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About Street Surfing, LLC
Street Surfing, LLC is a sporting goods product and lifestyle company that manufacturers and distributes The Wave®. Headquartered in Newport Beach, California, Street Surfing, LLC is committed to delivering durable, high-quality Street Surfing equipment, accessories and apparel. For more information, please visit www.TheWave.com.

About Marvel Entertainment LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit: www.marvel.com.