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Kids Turn Toy News

New Karito Kids® World Collection Inspired by Real Girls

Karito Kids Los Angeles, February 15, 2010 – (Virtual Press Office) – Inspired by real girls from around the world, the multiple award-winning Karito Kids® characters start the new decade with a completely new look. KidsGive®, the company behind the philanthropy-focused, multicultural Karito Kids line of dolls and books, today unveiled the updated Karito Kids World Collection.

Created by two entrepreneurs who want to encourage kids' innate desire to care and give back, each Karito Kids character looks like a real 11-year-old girl from a different part of the globe. Because these modern-day characters reflect the tastes and interests of actual girls in their home countries, the dolls' new looks are inspired by fashions girls are wearing now.

The dolls will arrive in completely updated packaging that sets the brand apart at shelf. It's designed to better showcase how kids give to other kids with every purchase – a point of differentiation that makes Karito Kids truly unique and special. The new packaging also reflects each character's unique personality and includes a revised edition of the character-specific Karito Kids Adventure chapter book, with a dedicated section on giving and caring.

"Since we launched the Karito Kids brand in 2007, it's been amazing to hear the heart-warming stories of tween girls who feel empowered to get involved, to give back and to embrace their own individuality," said Laura Rangel, CEO of KidsGive. "Girls love that our modern characters come from diverse backgrounds and feel comfortable just being themselves."

Some of those stories came from customer conversations with girls and moms from different parts of the country during focus group sessions. Based on the in-depth discussions, KidsGive will focus on building its brand around the current six multinational characters and their personalities, since they resonate so strongly with the company's target audience.

Giving also is at the heart of the Karito Kids brand. As always, a percentage of every Karito Kids purchase goes to help others in the developing world. Kids can log in to the Karito Kids website at www.karitokids.com using the online code included with their doll and choose to direct their donation to one of four causes: food, health, home or school.

New Looks for the Original Five Karito Kids® Characters

    Gia™ from Italy - An aspiring fashion designer, Gia wears a fitted sweater over a tailored dress. A native of beautiful Florence, Gia helps her parents run their family pensione but dreams of a high-powered fashion career.

    Zoe™ from the USA – She's a New Yorker to the core, who loves music and vintage looks. Her updated Bohemian look includes bright colors and cool boots. Zoe helps her single mom save their family home when a developer threatened foreclosure.

    Wan Ling™ from China – As she adapts to sophisticated Shanghai, Ling pairs a beautiful traditional Chinese jacket with a comfortable skirt and practical yet fashionable boots. This aspiring scientist needs practical footwear to help her zoologist Dad care for their beloved Pandas.

    Lulu™ from Kenya – This soccer lover who hosts a TV talk show for kids wears a sporty ensemble that's practical on camera or on the field. She helps clear a friend's name when he's wrongly accused of theft.

    Pita™ from Mexico – A city girl who loves horses and the life on her grandfather's ranchito wears a polished pink plaid jacket and riding pants, perfect for her next competition. She uses her determination and riding skills to help reunite her father's family.

    Piper™ from Australia – The popular junior surf lifesaver from Australia has been a hit since her 2008 launch. She will keep her current look.

Other Karito Kids Product Updates
    Outfits – While many of the current Karito Kids World Collection Outfits will be retired, Gia's outfit will be sold separately based on customer demand.

    Website – The site, www.karitokids.com, will include new video segments introducing kids to our characters' home countries. Also, look for new games and activities that allow kids to earn World Change™ that can be donated to one of four causes: home, health, food or school.

    Social Media Efforts – KidsGive is also launching a new series of "Karito Kids World Update" webisodes, to further engage girls in the Karito Kids world.


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About Karito Kids®
Karito Kids® started with a simple goal: to help Kids Give. Children around the world want to aid others, and they share similar hopes and dreams despite their differences. In 2007, this philosophy inspired the founding of KidsGive® and its multicultural line of dolls and books, Karito Kids. The name Karito [`ka-ree`-toe], meaning charity and love of one's neighbor, comes from the constructed international language, Esperanto. A portion of every Karito Kids purchase supports children's humanitarian projects worldwide. The company's core commitments to charity and global awareness have attracted industry and media attention, resulting in dozens of prestigious awards, including the #1 Toy of the Year. Learn more about the Karito Kids line of books and dolls at www.karitokids.com. Visit the KidsGive website at www.kidsgive.com to find out more about the Los Angeles-based company and the causes funded by every Karito Kids purchase.