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Eighth Annual TOTY Awards Ceremony Celebrates the Best in Toys

New York, February 16, 2008 - This year's top toys were honored at the eighth annual TOTY (Toy of the Year Awards) at Pier 60/Chelsea Piers in New York, attended by hundreds of toy industry leaders and retailers. The ceremony kicked off the week of the 105th Toy Fair with more than 35,000 registered attendees.

The TOTY Awards salute the creativity, success and playful spirit of the toy industry by honoring the best toys developed by the international toy industry for North American consumers.

TIA is committed to honoring the great companies and ingenious individuals who create products that delight children of every age," said Carter Keithley, president of TIA. "The TOTY Awards also set the stage for Toy Fair, bringing together the key players of the industry and celebrating the successes of the past year."

Congratulations to all nominees. The winners of the 2008 T.O.T.Y Awards are:

    Toy of the Year, representing the best toy of the year – Air Hogs Havoc Heli Laser Battle - Spin Master, Ltd

    Most Innovative Toy of the Year, for the most outstanding, unique and creative toy - Smart Cycle™ Physical Learning – Fisher-Price.

    Infant/Preschool Toy of the Year, for toys designed for infant and/or preschool children – Moon Sand Adventure Island – Spin Master Ltd.

    Electronic Entertainment Toy of the Year, for toys that merge high-technology with creativity and imagination- Power Tour Electric Guitar – Tiger Electronics

    Educational Toy of the Year, recognizing a toy that, through play, helps children develop special skills and/or knowledge - Smart Cycle™ Physical Learning – Fisher-Price

    Activity Toy of the Year, recognizing a toy that inspires creative play through various forms of activity- LEGO City – LEGO Systems, Inc.

    Game of the Year, including board, CD-ROM, electronic and card game formats – Rubik's Revolution – Techno Source

    Specialty Toy of the Year, for toys distributed primarily through specialty retailers – Snap Circuits – Elenco

    Outdoor Toy of the Year, focused on toys designed for outdoor play - RipStik® Caster Board – RipStik USA

    Girl Toy of the Year, for toys developed specifically for girls of any age - Littlest Pet Shop: Display & Play Round & Round Pet Town Playset – Hasbro, Inc. Troop Groovy Girls – Manhattan Toy

    Boy Toy of the Year, for toys developed for boys of any age – Transformers Movie Deluxe Figures – Hasbro, Inc.

    Property of the Year, for the licensor that had the greatest success spreading its brand or property throughout the industry while generating interest and excitement—Hannah Montana – Disney Consumer Products


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Further information on the TOTY Awards program, finalists and awards ceremony can be found at the TIA website, http://www.toyassociation.org.