JAKKS™ IS BLASTING FUN NEXT FALL with MEGA SHOT™ GEL SHOOTER

Malibu, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) introduces the Mega Shot™ gel shooter line of action toys, a new way for kids to be active outdoors by incorporating the sport of Paintball with fun slimey goo. Appealing to a wide array of players, Paintball is a popular outdoor sports activity that, according to the Sporting Goods Manufacturer's Association, draws an estimated 5 million players annually in the United States alone. The JAKKS™ Mega Shot line is a great safe introductory Paintball game that provides kids gobs of fun with cool, futuristic-looking and vibrantly colored blasters that shoot loads of gooey green slimey goo!

Kids can entertain themselves! The Mega Shot Blaster™ Single Pack is a single player game pack that allows kids to play independently for hours blasting bugs outside, their favorite toys or the bulls-eye target! The Single Pack features a double barrel sci-fi designed blaster that shoots over 40 feet of fun and has a centered crosshair target for an awesome aim. The Mega Shot Blaster Single Pack includes 1 Mega Shot Blaster gun, cool goggles and 2 bottles of slimey goo. Ages 7+, Suggested Retail Price: $24.99

The Mega Shot Blaster™ 2-Pack doubles the fun and allows kids to challenge their friends to a gooey game of oozy paintball with slime! Kids can create their own competition by inventing the rules of engagement with their opponents, and then continually setting the mark higher and higher to perfect their game! The Mega Shot Blaster 2-Pack features 2 Mega Shot Blaster guns with sci-fi design, cool goggles and 4 bottles of slimey goo. Ages 7+, Suggested Retail Price: $39.99

Go green at any age! The Mega Shot Quick-Shot™ Pack is geared for younger kids to allow them to engage in the world of green goo with a more entry-level pistol that safely shoots over 30 feet. With the Mega Shot Quick-Shot Pack, kids can entertain themselves silly by dispersing bright green slimey goo on their toys or older siblings too! The Mega Shot Quick-Shot Pack features 1 Mega Shot Quick-Shot pistol, 1 pair of bright neon green-colored goggles and 1 bottle of slimey goo. Ages 7+, Suggested Retail Price: $14.99

With Mega Shot Refill Packs, kids can keep their gooey battles going and going as the competition grows amongst their friends and family members. The Mega Shot Refill Packs include 4 Mega Shot refill bottles. Ages 7+, Suggested Retail Price: $7.99

All Mega Shot product ingredients are non-toxic and washable. The Mega Shot product line is expected tol be available at retailers nationwide for Fall 2008.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.