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Kids Turn Toys/Gaming News

LASER CHALLENGE P.R.O.™ BRINGS ADVANCED TECHNOLOGY TO LASER TAG GAMEPLAY!

JAKKS’ E.V.L.S™ (Enhanced Vision Laser System™) Incorporates The Most Accurate Target Ever

Laser Challenge PRO Malibu, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) will debut the next generation of the Company’s Laser Challenge® products, branded Laser Challenge P.R.O.™, at the 2008 American International Toy Fair in New York City. The new Laser Challenge P.R.O line will feature advancements in laser tag technology and sophisticated new features to enhance the competitive game play.

The Laser Challenge P.R.O. line incorporates advanced features to the popular, classic dual-player laser system for a wide range of laser tag skill sets, including LCD screens that keep track of score, sound effects, semi-automatic or fully automatic firing modes, and a completely wireless system. Sleek new designs and colors, coupled with new advancements in game play, will make the Laser Challenge P.R.O. equipment absolutely essential in the competitive world of laser tag.

The Laser Challenge P.R.O. line has different product assortments to fit a variety of game play preferences:

    The granddaddy of them all is the new Laser Targeting System™ that comes with the most advanced Laser Challenge blaster ever, with a Head’s Up Display (HUD) scope for an accurate view of your target, real laser targeting and with multiple laser views. Blast into the scene with these mean machines for the ultimate laser tag game play. Ages 8+, Suggested Retail Price: $49.99

    The Laser Challenge P.R.O. Basic Pistols™ are equipped with a short barrel and stocked with audible radar detection, laser sound effects, removable multi-function scope with three views, and modular parts for customization. Choose either pro or beginner skill level and have awesome laser tag fun with team or solo play options. Ages 8+, Suggested Retail Price: $29.99

    Wanna go big? The Laser Challenge P.R.O Deluxe Blasters™ are just like the Laser Challenge P.R.O. Basic Pistols but include barrel extensions and an extending shoulder stock. Whip out the retracting bipod legs on these toy guns and go into stealth mode! Ages 8+, Suggested Retail Price: $39.99

JAKKS Laser Challenge P.R.O. product line is expected to be available at retailers nationwide for Fall 2008.


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.