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JAKKS PACIFIC’S DIVISION GO FLY A KITE® FLIES HEROICALLY HIGH WITH ITS NEW 2008 LINE!
Go Fly a Kite®, Power Flyer™ and Geometric Kites Based on STAR WARS®, Pokémon® and Marvel® Characters Bring Superheroes to Life

Go Fly a Kite Malibu, CA – February 17, 2008 – Go Fly a Kite® an innovative leader in the high-flying kite industry, and a division of JAKKS Pacific, Inc.’s (Nasdaq: JAKK), is introducing a new superhero kite line in 2008 with innovative designs, entertaining play patterns, quality manufacturing and superior engineering that can surely take kids and adults into a new dimension in kite flying!

Go Fly a Kite is proud to introduce our popular character-themed Geometric Kites, 48” wide in diameter and styled after the popular and traditional Rokaku kites. Geometric Kites are made with clear poly material imprinted with today’s top licensed entertainment characters - a unique feature that makes Spider-Man®, Hulk® and Wolverine® look like they are floating in the air. There are two assortments of Marvel® Heroes-themed kites one with Spider-Man solely conquering the sky and another with the triple-power effect of Spider-Man, Hulk and Wolverine. Two different Pokémon®-themed kites feature popular Dialga and Palkia or Weaville, Electivire and Lucario. Ages 6+, Suggested Retail Price: $6.99

Kids can use “the Force™” of the wind and explore new galaxies with Go Fly a Kite STAR WARS® Kites featuring Darth Vader®, Yoda®, Darth Maul®, R2-D2®, and other popular Jedi®, Sith® and droid characters from the entire STAR WARS Saga.

Each high-quality kite is made of a durable ripstop nylon sail and tough fiberglass frame. The included flight line on handle provides a comfortable grip and tails add action and stability to each Star Wars kite. The Darth Maul Poster Kite is 40” x 30”, Ages 6+, Suggested Retail Price: $29.99, and the Darth Vader Helmet Kite is 54” x 45”, Ages 6+, Suggested Retail Price: $34.99. STAR WARS Kites will only be available at specialty retailers nationwide.

Go Fly a Kite Power Flyer™ rubber powered gliders are the latest in outdoor flying!

Selected as one of Dr. Toy’s Best Products for Spring 2007, these 27” x 26” Power Flyer Kites are made of ripstop nylon, a high performance competition rubber motor (5 to 1 power winder included), and a fiberglass frame. Crank the propeller 500 revolutions with the power winder and let the fun begin! Gently launch the Power Flyer Kite into the sky and watch it soar to altitudes of 50’ while traveling 200 yards! Set the rudder for circular flight and watch the Power Flyer kite drift back to you after sailing through the sky. Ages 6 +, Suggested Retail Price: $19.99.

Go Fly a Kite products are available at specialty stores nationwide. For more information, visit www.goflyakite.com. --


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.