JAKKS PACIFIC® LAUNCHES NEW LINE OF PET PRODUCTS BASED ON THE HUMANE SOCIETY OF THE UNITED STATES™
MALIBU, CA – February 17, 2008 – JAKKS Pets™, the pet division of JAKKS Pacific, Inc (Nasdaq: JAKK), debuts a line of pet products based on The Humane Society of the United States™ (The HSUS), the largest and most powerful animal protection organization in the United States. A portion of sales of The HSUS-branded pet products from JAKKS Pets, which include plush and chew toys, bedding, feeders, apparel and more for
dogs and cats, will directly benefit The HSUS and its programs.
The product line from JAKKS Pets features quality items made with safe and durable materials that are designed to help promote the well-being of animals and strengthen the bond that people have with their pets, one of the primary goals of The HSUS. The new line of pet products includes all the items that new pet parents will need, and is especially appropriate for rescued friends, making them feel warm, secure, safe and loved with comforting fabrics.
The HSUS product line features a full range of items, making it an easy one-stop-shopping for pet owners wanting fun toys for their pets that also raise money for The HSUS.
The HSUS plush and chew toys can keep up with the most playful pets. The HSUS Berber Soccer Ball with Rope (SRP $7.99), The HSUS Money with Rope (SRP $7.99) and The HSUS Plush Football (SRP $9.99) are adorable ways to entice dogs to get up and be active.
The HSUS apparel from JAKKS Pets will keep dogs fashionable and warm. The HSUS Sweater (SRP $14.99), Cozy Blanket Coat (SRP $17.99) and Woof Tee (SRP $9.99) come in extra small, small, medium and large sizes.
JAKKS Pets will also offer household items to help pet owners take care of their pets such as The HSUS Feeder Bowl (SRP $5.99), The HSUS Training Pads (SRP $9.99) and The HSUS Berber and Suede Pillow Bed (SRP $24.99).
With more than ten million members and constituents, The HSUS has worked in the United States and
abroad since 1954 to defend and promote the protection of animals. The HSUS pet line is expected to
be available Spring 2008 to mass and pet specialty retailers nationwide and will not be sold at retailers
that also sell dogs and/or cats.
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About The Humane Society of the United States
The Humane Society of the United States is the nation’s largest animal protection organization –
backed by 10 million Americans, or one of every 30. For more than a half-century, The HSUS has been
fighting for the protection of all animals through advocacy, education, and hands-on programs.
Celebrating animals and confronting cruelty -- on the web at www.humanesociety.org.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad
range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and
Accessories. The products are sold under various brand names including JAKKS Pacific®, Play
Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®,
Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™
and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has
worldwide rights to publish and market World Wrestling Entertainment video games. For further
information, visit www.jakks.com.
This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements
contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.