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New Educational Toys from Learning Resources® Help Teach Important Early Learning Skills
Early learning is critical to a child’s academic success

Toy Fair, February 17, 2007 — Studies have shown that young children have an enormous learning potential from the moment they are born, and the years from birth through preschool set the foundation for future learning. With this in mind, Learning Resources®, a leading provider of educational toys, develops engaging hands-on toys for young children that teach critical early learning skills and sparks a life long love of learning.

“Children learn by doing and we design our toys to engage children emotionally, mentally, physically and creatively,” said Etienne Veber, president and chief executive officer at Learning Resources. “Our aim is to not only educate but to make the learning experience fun and engaging.”

Among the new early learning toys Learning Resources will be introducing at this year’s American International Toy Fair are:

    Number Fun Farm™ Electronic Talking Play Mat
    Ages 3+
    Retail price: $36.95
    Count your chickens—and your pigs and cows, too! Adorable interactive mat with animal sounds features 4 games, plus a music mode that plays 10 different children’s songs. Play explores numbers, counting, greater and lesser amounts, and animal sound patterns. Engaging characters encourage children to follow spoken directions.

    Melody Express™ Musical Train
    Ages 3+
    Retail price: $39.95
    All aboard! Unique melody-building train set invites children to play composer and conductor at the same time. Lay down the note tiles and let the electronic engine read them, creating a traveling song. No reading required just match the colors in the songbook to play 7 children’s songs and learn Melody Express the C scale. Or, improvise your own tunes! Set of 60 pieces includes tiles (low C through high C), track segments, engine, coal car and engineer figure for pretend play.

    Smart Toss™ Colors, Numbers & Shapes Games
    Ages 3+
    Retail price: $59.95
    Four great party games in one! Toss bean bags through holes to match colors, shapes or numbers — even invent your own game. Simply flip board to desired side and let the whole family play together. Active play keeps kids healthy and challenges gross motor skills. Wipe-clean vinyl board with hook-and-loop fasteners and carrying handle include 12 canvas bean bags and activity guide. For 1-4 players.

    Pretend & Play® Explorer Set
    Ages 3+
    Retail price: $32.95
    Discover and explore amazing bugs and plants up-close in the forest, park — even your backyard. A must-have for camping trips and outdoor vacations. Set of 16 includes magnifying observation box, viewer with tweezers, butterfly net, flower pot, write-and-wipe matching activity and fact page, and more.

    Phone Smart™ Teaching Telephone®
    Ages 4+
    Retail price: $39.95
    Dial up a world of play with our cordless pretend phone that doubles as a cell phone. It’s easy to program and record up to 3 personalized messages, or listen to 10 pre-recorded messages from friends around town. Features 3 modes of play: dial correctly to hear messages, remember 3-, 4- or 5-digit sequences; or learn 911 safety as an interactive lesson. Speakerphone included. Two volume levels. For 1-4 players.

    Smart Safari™ Congo Bongo Monkey™
    Ages 3+
    Retail price: $28.95
    Follow the best, or march to your own! Push the monkey’s tongue, then try to remember and repeat the series of beats using the 2 drumsticks or your hands. Bongos detach for a creative jam session for 2 kids. Also include cymbal and triangle.

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About Learning Resources®
Learning Resources, Inc. is a leading manufacturer of innovative, hands-on educational materials for classrooms and learning toys for the home. For more than 20 years, educators and parents have trusted the company as a source for quality, award-winning educational products teaching language and reading, math, science and early childhood. Headquartered in Vernon Hills, Illinois, Learning Resources markets and distributes its products to over 80 countries around the globe. For more information about Learning Resources, visit