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AMERICAN KENNEL CLUB AGILITY™ GETS PETS AND THEIR OWNERS MOVING!

AKC Agility Toys

Malibu, CA – February 17, 2008 – JAKKS Pets™, the pet division of JAKKS Pacific, Inc. (Nasdaq: JAKK), expands its American Kennel Club®-branded product with AKC Agility™, a new line of active toys and accessories designed to challenge dogs and their owners while bringing them closer through athletic activity.

Rooted in the heritage and commitment long associated with the American Kennel Club to encourage responsible dog ownership.

AKC Agility products are an introduction to this enriching activity that is equally enjoyable for dogs and owners. AKC Agility products feature premium quality toys and accessories specifically designed for agility dog training while providing kids and adult pet owners with healthy outdoor activities. Getting pets up and moving also helps combat pet obesity rampant amongst household pets in the U.S.

“JAKKS recognizes the importance of providing products that address the special needs of dogs and their owners,” said Tony Lawlor, Senior Vice President, JAKKS Pets.

“With pet spending in 2007 estimated at $40.8 billion, up from $30.5 billion the previous year, pet owners are more aware of their pet’s health than ever. Sophisticated shoppers will recognize the value of the AKC Agility line to promote active play and interaction between pets and their owners.” JAKKS’ AKC Agility line includes easy to set-up obstacle toys, plush toys, chew toys and a beginner’s “how to” booklet comes with each product along with a DVD featuring an overview of the AKC’s Agility program.

  • AKC Agility obstacle and training toys feature simple assembly for beginners of agility training with high quality construction and durability. The AKC Agility Weave Posts are a set of connected poles that dogs must learn to weave through (SRP $49.99). The AKC Agility Tunnel features an entrance ring and a fabric-covered tunnel to help train dogs to find and feel their way to the exit (SRP $45.99). The AKC Agility Tire Jump (SPR $35.99) and Bar Jump (SRP $35.99) feature adjustable heights for dogs to jump over and through.
  • AKC Agility chew toys (SRP $7.99) include the Berber Chew, Recycled Rope Tug and Knobby Football, all of which are designed to be sturdy and resilient to endure even the most rough and tumble play.
“AKC Agility is the fastest growing dog sport in the U.S. It’s one of the most enjoyable activities you can participate in with your dog and also one of the most exciting for spectators to watch.” said Dennis Sprung, President and CEO of the American Kennel Club. “Our AKC National Agility Invitational is nationally televised and each year we sanction thousands of local trials that pet owners can aspire to compete in. The AKC Agility line from JAKKS will make this activity accessible to all dog owners via well-priced and high quality products.”

JAKKS Pets expects to launch AKC Agility at mass retailers nationwide in Spring – the peak agility season.


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About American Kennel Club:
The American Kennel Club (AKC), founded in 1884, is a not-for-profit organization dedicated to the advancement of purebred dogs. The AKC maintains the largest registry of purebred dogs in the world, oversees the sport of purebred dogs in the United States, and along with its 5,000 clubs, educates the general public about responsible dog ownership. More than 20,000 competitions for AKC-registered purebred dogs are held under AKC rules each year including conformation, agility, obedience, tracking, herding, lure coursing, hunt tests, and field and earthdog trials. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery and the AKC Museum of the Dog. For more information, visit www.akc.org.

About 4sight licensing solutions, inc.
4sight licensing solutions, inc., is a subsidiary of 4Kids Entertainment, Inc., a global provider of children’s entertainment and merchandise licensing. 4sight licensing solutions, inc. specializes in the marketing and licensing of brands geared primarily to adults, teens and “tweens.” Currently, 4sight represents targeted properties and corporate trademarks including the American Kennel Club, Cat Fanciers’ Association, Microsoft Xbox and Royal Air Force.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.