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Kids Turn Toys/Gaming News

Disney & Techno Source Introduce Innovative Products for 2008

Items Showcased at the February American International Toy Fair in New York City, Booth #3055

New York, February 17, 2008 – Techno Source and Disney Consumer Products will introduce a line of electronic toys and games that will break ground in several categories. These items, which will include parent- and child-friendly portable FM radios and handheld electronic character LCD robots, will be showcased at the American International Toy Fair (February 17 – 20, 2008 in New York City). Additionally, in 2008, Disney and Techno Source will introduce a new technology that will integrate with Disney's online initiative to create truly unprecedented consumer products. All items are expected to be in stores for fall 2008.

"We at Techno Source are thrilled to be working with Disney in 2008 to create fun, innovative items that will serve the unique needs of our customers, such as the Disney Radio collection, which offers a Parental Control Lock and Child-sized Earbuds," says Eric Levin, Executive Vice President of Techno Source. "The Disney 'Bots line is sure to start a collector frenzy among kids as well as adults." "What excites us about Techno Source is that they have proven themselves as a leader in electronic toys and games and share our passion for making unique and innovative products that kids will love," says Chris Heatherly, VP Technology, Disney Toys. "These new products show the potential of our collaboration and we look forward to talking about even more breakthrough concepts we have been working on together soon."

2008 Product Highlights:

    Disney Radio collection features cool, portable digital radios especially designed to allow children to listen to kid-friendly tunes on FM radio. The collection, which features favorite Disney characters, includes a Parental Control Lock so parents can tune and lock in kid-friendly stations with no worries. A Safe Level Volume Limiter protects children's hearing and Child-sized Earbuds—with 3 sizes of earpieces—ensure a snug, comfortable fit. These radios feature a digital FM tuner and two-way tuning. Ages 5+, $14.99

    Disney 'Bots are handheld electronic character LCD robots. Kids of all ages can interact with these highly collectible, electronic Disney characters. Each character has his or her unique personality, emotions, expressions, and reactions. Collect them all and connect them together to unlock special surprises. Ages 5+, $14.99


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About Techno Source
One of the fastest growing companies in the toy business, Techno Source is a privately held toy company headquartered in Hong Kong and with offices in New York. The company is committed to delivering high-quality electronic toys and games featuring top-tier licensed brands at aggressive price points. Its award-winning branded product portfolio includes, Rubik's®, NASCAR, Bee® & Bicycle® (U.S. Playing Card Company), Intellivision™, Activision®, Sesame Workshop®, Crayola™, Phase 10® (Fundex), Are You Smarter Than a 5th Grader?™ (Mark Burnett Productions), Guess What I Am!™, X vs. Y, and Electronic Touch-Screen Sudoku™.

About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios, a leading developer and publisher of video games and interactive entertainment, and disneyshopping.com, the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe. For more information, please visit http://www.disneyconsumerproducts.com.