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New Digital Racing Technology Means Enhanced Power, Speed & Maneuverability… Carerra's Digital Racing Feels Like the Real Thing

NEW YORK, NY – (February 17, 2008) – Carrera of America, the world's leading brand of slot cars and racetrack systems, is recreating the excitement, thrills and spills of real-life motorsport racing with its new all-digital line-up of 1:24, 1:32 and 1:43 scale high performance slot cars and precision tracks. The first time a slot car manufacturer has introduced digital technology in three different scales, Carrera will debut the new digital line at Toy Fair '08, February 17-20, in New York City.

"For more than 40 years, Carrera has sought to consistently leverage the most advanced technologies available to take the thrill of electric racing to unexpected levels," says Alan Hess, President of Carrera of America. "Carrera Digital builds on our heritage of action, quality, precision, speed and innovation to provide real-life excitement and incredible thrills. With our new all-digital line, we are changing the future of slot car racing by adding unprecedented power and bringing hobbyists, race enthusiasts, and those who just want too have fun closer to real racing action than ever before."

Able to accommodate up to six drivers on the same track dueling simultaneously at full speed (Digital132 accommodates six, Digital124 accommodates four and Digital 143 accommodates three), Carrera's digital racetrack adventure means optimal racing through a full field of competition with real-time acceleration and braking, high-speed takeovers, sensational drifts and power slide action. Digital124 and Digital132 scale racers can even plan pit stops, change lanes, draft and pass the competition all at the press of a button.

Superior model making and state-of-the-art technology combine to provide lightening quick tactical moves, peak speed capacity and real-time lane changing in Carrera's newest and most advanced line of digital 1:24, 1:32 and 1:43 scale car and track systems. Fun for children 8+ and competitive enough for even the most experienced tournament-level slot car racer, Carrera Digital provides more power, speed and refined maneuverability than any track system in Carrera history. Carrera Digital offers a variety of upgrade options, including wireless control, a digital lap counter, double lane change sections, 3-D elevations, and expandable shoulders for extra-wide drifts.

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Founded in 1963, Carrera is the world's largest manufacturer of high performance slot cars and precision racetracks in 1:24, 1:32 and 1:43 scale. Through its close cooperation with the automobile industry, Carrera strives to match every detail of the original cars and offers a wide range of officially licensed models from leading manufacturers in the automobile and entertainment industry. Owned by Stadlbauer Marketing + Vertrieb, GmbH Salzburg, Austria, Carrera distributes its products to more than 40 countries around the world through its subsidiaries, including Carrera of America, Inc. and Carrera Toys. For more information about Carrera and its product lines, please visit