JAKKS PETS™ OFFERS PRODUCTS FOR THE LITTLEST FELINES ENDORSED BY THE CAT FANCIERS’ ASSOCIATION
Malibu, CA - February 17, 2008 – JAKKS Pets™ the pet division of JAKKS Pacific, Inc. (Nasdaq: JAKK), proves their fancy for the youngest feline members of the family with the CFA® Kitten branded products that target the special needs of kittens. Based on The Cat Fanciers’ Association (CFA) license, the CFA Kitten line from JAKKS Pets features an adorable roster of plush toys, wands, danglers, beds and accessories – all of which reflect the prestige and heritage long associated with the century-old cat registry.
The CFA is the oldest American feline institution devoted to cats’ health, happiness and well-being and
is the world’s largest registry of pedigreed cats. JAKKS’ Pets comprehensive line of super-premium
CFA branded products promotes the natural hunting skills and play-patterns of cats and are developed
to address their unique needs as well as of those of kittens.
“According to the 2007-2008 National Pet Owners Survey, Americans own 88.3 million cats,” said Tony Lawlor, Senior Vice-President of JAKKS Pets “We understand that pet owners’ buying patterns are extending beyond traditional necessities and are mimicking trends in human consumer product categories.
They appreciate that kittens (like children) have special needs and our CFA Kitten line is an example of how JAKKS continues to create innovative and appropriate products that pet owners need and want. Now cat owners have another reason to feel good about providing CFA-licensed toys and treats for the newest members of
The CFA Kitten line offers a full range of super-soft plush toys in cute pastel baby colors and interesting shapes to attract and stimulate kittens, including the CFA Kitten First House Mouse (SRP $2.49), kitten’s first introduction to a mouse toy and the CFA Kitten Scratcher (SRP $7.99) to teach kittens appropriate
scratching – while keeping them away from the furniture! The delightful CFA Kitten Burrow Bed with Cat Sack (SRP $29.99) comes in charming pink and purple colors and features a hooded kitten bed with a cozy cat sack attached – kitten’s first “sleeping bag!”
All CFA Kitten products are specially designed for safe, durable pet play and should be available at
retailers nationwide in Spring 2008.
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About Cat Fanciers’ Association
Founded in 1906, The Cat Fanciers’ Association, Inc. (CFA) is a global organization dedicated to
promoting the welfare of ALL cats. The CFA, headquartered in Manasquan, New Jersey, is responsible
for the world’s largest registry of pedigreed cats, and preserving the uniqueness and beauty of the 41
breeds of cats. To learn more about the Cat Fanciers’ Association, the 41 pedigreed breeds or to learn
about the nearest show, visit www.cfa.org. About 4sight licensing solutions, inc.
4sight licensing solutions, inc., is a subsidiary of 4Kids Entertainment, Inc., a global provider of children’s entertainment and merchandise licensing. 4sight licensing solutions, inc. specializes in the marketing and licensing of brands geared primarily to adults, teens and “tweens.” Currently, 4sight represents targeted properties and corporate trademarks including the American Kennel Club, Cat Fanciers’ Association, Microsoft Xbox and Royal Air Force.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad
range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits,
Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles,
Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and
Accessories. The products are sold under various brand names including JAKKS Pacific®, Play
Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®,
Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™
and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has
worldwide rights to publish and market World Wrestling Entertainment video games. For further
information, visit www.jakks.com.
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Right Reserved.
© 2008 JAKKS Pacific, Inc. All Rights Reserved.