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THE MOST BEAUTIFUL TINY WORLD COMES ALIVE FOR LITTLE FAIRIES-TO-BE

FAIRIES-TO-BE

Malibu, CA – February 17, 2008 – Tinker Bell™, Rosetta and the most magical Disney fairies come to life with the newest line of Disney Fairies™ role play and dress-up toys from Creative Designs International™ (CDI), a division of JAKKS Pacific, Inc. (Nasdaq: JAKK). With beautiful dresses and interactive pretend play products sprinkled with pixie dust, colorful flower petals and shimmering spiderwebs, little girls can become special fairies with magical abilities like nothing they have ever seen before.

The new CDI line is inspired by the captivating Disney Fairies and the highly anticipated, animated new film Tinker Bell coming to Disney DVD and Blu-Ray Disc® this Fall, based on the beloved Tinker Bell and her pixie friends. The cast of characters also star in CDI’s latest line-up of stunning Disney Fairies Dresses and magical pretend play products that inspire the imagination and let girls into the secret world of fairies where believing is just the beginning! Discover the story.

The Tinker Bell Flower Top Cafe is the perfect place for pixie play! Turn on the flowershaped faucet to hear real running water sounds. Fill up the teapot, then put it on the “burner” and hear magical bubbling and whistling sounds to have a tea party for all the fairies. Turn the oven knob to hear fairy phrases in the actual voice of Tinker Bell from the movie! Pretend to bake some tasty treats for your pixie party, then display the goodies on the built-in leaf shelves. The Tinker Bell Flower Top Cafe includes 13 accessories, plus interchangeable menu pages and a bonus light-up lantern. Ages 3+, Suggested Retail Price $69.99

Fairies are all about friendship and fun. What better way to have fun with fairy friends than styling Tink’s hair? The Disney Tinker Bell Styling Head allows every little girl to play beauty salon with the ultimate pixie pal – Tink! Since friendship is all about sharing, the Disney Tinker Bell Styling Head includes fun wear and share accessories. Tinker Bell’s wings and hair clips can be worn by her little stylist and Tink’s necklace doubles as a very special bracelet for a very special friend. Ages 3+, Suggested Retail Price $19.99

No pixie playdate is complete without dazzling dresses! Disney Tinker Bell & Friends Dresses are a complete line of fabulous frocks full of flowering fantasy. Each dress in the collection represents one of the magical characters in the film. The “Silvermist” dress is bedecked in bedazzling blue, while the “Rosetta” dress is rosy pink. The “Iridessa” dress is lovely and luminous in light yellow, and the “Fawn” dress is lively in vivid tones of orange. The Tinker Bell dress, in her classic green, will inspire girls to think happy thoughts and believe in the power of their talents. Disney Tinker Bell & Friends Dresses come with deluxe, removable fairy wings. Ages 3+, Suggested Retail Price $19.99

The Disney Fairies Tinker Bell line of dress-up and role play toys has tons of fairy-themed accessories to make every pixie feel magical. Mix & match fairy dress-up sets, playdate-perfect tea sets, glittery slippers, and pixie purses just to name a few. The entire Disney Fairies Tinker Bell collection of product is expected to be available at retailers nationwide for the 2008 holiday season. For more information on Tinker Bell the movie, visit www.disneyfairies.com.


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.