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Squeezable Soft New Plush Toy Line Based on Nickelodeon’s Animated Hit Series, Includes First Ever SpongeBob Plush and DVD Combination!

SpongeBob Plush

Malibu, CA – February 17, 2008 – SpongeBob SquarePants®, one of the most popular animated kids shows in television history, has inspired a new toy line that’s diving onto retail shelves this fall. Play Along, a division of JAKKS Pacific, Inc. (Nasdaq: JAKK) and Nickelodeon & Viacom Consumer Products debut their brand new SpongeBob SquarePants plush toys at the 2008 American International Toy Fair. Stuffed to the gills with SpongeBob silliness, the new plush products will have fans bobbbin’ with delight. True SpongeBob aficionados will have their first-ever, episode-themed plush, which comes packaged with a DVD featuring some of the show’s most popular episodes.

“Our new SpongeBob SquarePants’ plush line is completely irresistible,” said Sherice Torres, senior vice president/hard goods for Nickelodeon & Viacom Consumer Products. “Play Along has done an amazing job translating some of the most popular SpongeBob episodes into collectible plush characters. We’re also thrilled to be offering another SpongeBob first as we package DVDs and plush together in the toy aisle.”

SpongeBob SquarePants debuted on Nickelodeon in 1999 and has since become a world-wide favorite for viewers of all ages. As the always optimistic and well-intentioned sponge who works as a fry cook in the underwater world of Bikini Bottom, SpongeBob is known for being lovable and loyal with a can-do attitude, even in the stickiest predicaments.

SpongeBob plush toys will be available in two sizes and outfitted in themed looks based on some of the favorite episodes of all time. Products include:

  • ‘Beanbag’ size plush, which includes a special collector’s card. Suggested Retail Price $5.99
  • ‘Larger’ plush will also be on shelf for Fall ’08 and will be the first ever SpongeBob plush to be sold with a companion episode on DVD. Ages 3+, Suggested Retail Price $14.99
  • Giving new meaning to the phrase 'tongue tied,' SillyTalkTM SpongeBob is full of super silly phrases, tricky tongue twisters and jolly jokes. Just grab his tongue or squeeze his nose while he’s talking, and SpongeBob’s voice becomes simply screwy. SillyTalk SpongeBob provides oceans of laughs for SpongeBob fans of all ages! Ages 3+, Suggested Retail Price $24.99

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About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants® and Dora the Explorer®, and managing merchandising for Nick Jr.®, Nickelodeon®, Comedy Central®, MTVN International®, and Spike TV®. Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.