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SWEET AND COLLECTIBLE NEW CARE BEARS™!
Play Along® Introduces New Favorites for Care Bears™ Fans of All Ages

NEW CARE BEARS™

Deerfield Beach, FL – February 17, 2008 – The 2008 Care Bears™ line of lovable new bears by Play Along®, a division of JAKKS Pacific, Inc. (Nasdaq:JAKK), will be unveiled at the 2008 American International Toy Fair.

The new collection, which includes the My First Care Bear and the “Heart of Gold” Care Bear™, is sure to delight every Care Bears fan, from newborns to longtime enthusiasts.

For kids who love the new Care Bears entertainment, the Care Bears plush now has a stylized look, which is based on the new animation and brings out each of the bear’s unique personalities. Throughout 2008, more characters will be offered in this updated style, available in three sizes. Ages 3+, Suggested Retail Price $3.99 - $19.99

For the newest Care Bears fans, the soft and sweet My First Care Bears™ are the perfect way to introduce little ones to America’s favorite bears! With ultra soft fabric, embroidered eyes and a rattle inside, little hands won’t be able to let go of these adorable new Care Bears! All Ages, Suggested Retail Price $7.99

For fans who grew up with the Care Bears, the new Care Bears™ Collectibles are must-have additions to their Care Bears collections.

These extra-cuddly bears are in the “classic” Care Bears look, and they’re adorned with sparkling Swarovski® crystal eyes and sterling silver plated accents just like the 25th Anniversary Bear, which was introduced last year with phenomenal success. Four Care Bears Collectibles are planned to be released in the spring (Funshine Bear, Cheer Bear, Share Bear, and Bedtime Bear), and four additional Care Bears Collectibles (Love-A-Lot Bear, Harmony Bear, Best Friend Bear and Grumpy Bear) are expected to join their friends in the fall. Ages 3+, Suggested Retail Price $17.99

Also new for this fall is the ultimate Care Bears collector item of all time – the special edition “Heart of Gold” Care Bear™. This gorgeous, eye-catching Care Bear is in the “classic” Care Bears style and has sparkling Swarovski crystal eyes and sparkling gold accents. As an added bonus, the Heart of Gold Bears also come with a rare, awardwinning DVD of a 1984 Care Bears’ Special. Ages 3+, Suggested Retail Price $19.99


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About American Greetings Properties
American Greetings Corporation's intellectual property and outbound licensing division, American Greetings Properties, was established to develop multi-platform entertainment, licensing, merchandising and promotional campaigns for its classic properties, as well as develop a new series of character brands. The impetus for setting up the division was inspired by the success of two properties, Care Bears and Strawberry Shortcake, which have each made $2 billion in retail sales, $4 billion collectively. For more information, visit www.agpbrands.com

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com.

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents DaimlerChrysler Corporation for Jeep® and Chrysler®; American Greetings Corporation for Care Bears; PepsiCo North America for Peps®i, Mountain Dew®, and Aquafina®; BBC's Little Robots®, Contender Entertainment's Peppa Pig™, Baked Goods Leader, Entenmann's® Products, award winning preschool property Baby Genius® and Zippo®.

About Play Along
Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children’s toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.