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JAKKS COOKS UP CUPCAKES AND FUN WITH GIRL GOURMET™ CUPCAKE MAKER
Girl Gourmet line embodies the latest in delectable, trendy food for fashionable young chefs

Cupcake Maker

Malibu, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) is thrilled to introduce innovation into the food play category with the Girl Gourmet™ line of fun and fashionable bakeware, led by the groundbreaking Cupcake Maker and homemade Ice Cream Sandwich Maker other accessories made especially for young bakers. Cupcakes are a hot trend sweeping the nation and now kid chefs can whip up delicious homemade cupcakes and other goodies at home in all the yummiest and trendiest flavors. Who doesn’t love cupcakes?!

“We are excited to launch our new Girl Gourmet product line, which capitalizes on the hugely popular cupcake trend,” said Michael Rinzler, Vice-President of Marketing, JAKKS Pacific. “Cupcakeries are replacing bakeries, and these delicious cakes are the indulgence of choice at parties of all sorts, even taking the place of traditional birthday cakes! Now young girls can easily make cupcakes for their friends and family, just like Mom does, with the JAKKS™ Girl Gourmet product line, hitting retail shelves this Fall.”

With the Girl Gourmet line, young girls can learn the essentials of baking with the easy to use Girl Gourmet Cupcake Maker. Now kids can get in on the fun and whip up their own homemade cupcakes in 30 seconds. Just add water to one of the four scrumptious batter flavors, stir and pour into a cupcake cup, then place into our safe and sealable cupcake maker and microwave for 30 seconds. Simply remove the cupcake when cool and place directly onto the stand of the Cupcake Froster to perfectly frost each gourmet cupcake. There are four delicious frosting flavors from which to choose. Just mix them with water and load the frosting into the frosting chamber of the Cupcake Froster. A simple push on the handle makes the cupcake twirl and creates the perfect swirl. Add the colorful sprinkles included in the set for a perfectly finished cupcake – ready for eating!

The Girl Gourmet Cupcake Maker includes 1 safe and easy microwave container, 1 Cupcake Froster, 4 luscious flavored cupcake mixes featuring Red Velvet, Cinnamon Sugar, Chocolate and Yellow Vanilla, 4 delicious frosting ixes which include Cream Cheese, Chocolate, Vanilla and Strawberry; 1 tube of sprinkles, 1 mixing bowl, 1 spoon/spreader, 4 multi-designed cupcake cups, 1 cupcake cup holder, and 2 recipe cards. Ages 8+, Suggested Retail Price $29.99

On your mark, get set - bake! Girls can have a baking contest or even host a bake sale with the Girl Gourmet Basic Refill Pack which consists of 2 luscious mixes, 2 delicious frosting mixes, 1 pack of sprinkles and 2 cupcake cups. Ages 8+, Suggested Retail Price $5.99

Great for a birthday bash, a sleepover, or a miniature cupcake bakery, the Girl Gourmet Deluxe Refill Pack has enough ingredients and accessories to bake cupcakes for larger gatherings or at home cupcake bakery! The Girl Gourmet Deluxe Refill Pack includes 4 mixes, 4 frostings, 1 pack of sprinkles, 4 cupcake cups and 1 frosting tip. Ages 8+, Suggested Retail Price $11.99

Little Girls can take their cupcakes to school with the stylish Girl Gourmet Cupcake Holder (2) that holds 2 cupcakes, and has fun and fancy colored-designs and a clear top. SRP: $4.99 – $6.99. Or kids can proudly share their baking masterpieces with all of their friends with the Girl Gourmet Cupcake Holder (4) that holds 4 cupcakes. Ages 8+, Suggested Retail Price $9.99 - $11.99

The Girl Gourmet Frosting Tip Set allows kids to awaken their creativity and jazz up their creations with 4 different shaped tips including a Basic Round, a 6 Point Star, a Flower and a Clover. Ages 8+, Suggested Retail Price $2.99 - $4.99.

I scream, you scream, we all scream for ice cream. It never gets old! The Girl Gourmet Ice Cream Sandwich Maker allows little girls to create ice cream sandwich magic with their friends! The fun is in creating the enticing “sandwich” part, which can be brilliantly created and designed by every little baker. Just add the mix to the mold with your favorite ice cream and magical sandwiches are born! The Ice Cream Sandwich Maker includes 1 Mold-Cutter-Press, 3 mixes featuring Graham Cracker, Brownie and Chocolate Chip, and 1 spoon. Ice Cream not included. Ages 6+, Suggested Retail Price $9.99 - $11.99

What little girl wouldn’t love to host her very own ice-cream social? She can do just that with the Ice Cream Sandwich Refill Pack which includes 3 mixes of 1 favorite flavor of each consisting of Chocolate Chip, Graham Cracker and Chocolate. Ages 6+, Suggested Retail Price $3.99 - $5.99

JAKKS Girl Gourmet product line will be available at retailers nationwide for Fall 2008.


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All rights reserved.