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New Toys added to the Child Guidance Brand


Deerfield Beach, FL – February 17, 2008 – Seven favorite modern-day classic properties are banding together this fall to form the new Child Guidance® line of preschool toys that offer youngsters fulfilling play experiences at every stage of their development. The Wiggles®, Curious George™, Barney™, Teletubbies™, Miffy, Max & Ruby™ and Clifford™ will all be represented at the 2008 American International Toy Fair, where JAKKS Pacific, Inc. (Nasdaq:JAKK), will showcase its new Child Guidance array of plush, plastic and electronic products that will inspire children’s creativity and imagination. Classic and enduring, these seven brands are continuously in the market – on TV, on stage, on screen and online – and these favorite first friends are more popular today than ever before!

For almost two decades, The Wiggles® have been one of the most beloved children’s entertainment groups of all time through their daily TV show, DVDs, albums and over 150 lives shows a year. The Wiggles music, dancing and interactive shows captivate kids, while Parents appreciate their educational foundation and encouragement of physical activity.

The new musically-inspired Wiggles line will include “wigglified” toys like the Bump ‘n Go Big Red Car, which plays Wiggles songs while the car drives around, and The Wiggles in the car actually wiggle. When the car bumps into something, 7 zany sounds are activated.

Also new to The Wiggles line is the 2-in-1 Wiggling Musical Guitar, which doubles as a fun keyboard. The guitar can even stand on its own as it dances and wiggles to over 23 Wiggles songs, soundbytes and music! Parents and little ones are going to love how these new toys translate The Wiggles most popular characters and play patterns into hours of fun! Ages 2+, Suggested Retail Price $5.99 - $29.99

The loveable and inquisitive little monkey, Curious George™, will be coming to life with new products that appeal to children’s sense of curiosity and amazement at the world around them.

With the #1 children’s TV series for kids 2-5* currently airing on PBS KIDS and millions of books and DVDs sold throughout its 65-year history, Curious George is known as a beloved literary and entertainment brand that appeals to a child’s inherent sense of wonder.

Curious George Several new Curious George products will join the Child Guidance brand in 2008. One new item that little ones are sure to love is the Curious George Plush with DVD – this will be the first time ever that a Curious George product has been released with DVD content from the series. Each plush toy comes with one show from the TV series and is dressed in the theme from that episode. Ages 3+, Suggested Retail Price $5.99 - $29.99

Barney™, everyone’s favorite purple dinosaur celebrates 20 years of sharing, caring and imagination with a tee-rific new musical toy. The all-new Sing and Celebrate Barney has super-dee-duper™ sparkles from head to toe, and Barney’s belly lights up with special stars, hearts and musical notes as it plays three classic Barney songs! In stores for Fall 2008. Ages 18m+, Suggested Retail Price $19.99 – $24.99

The Child Guidance collection will be rounded out with plush characters from four other strong preschool properties:

    Teletubbies™ has delighted and entertained children around the world for over a decade. It was the first television series designed for very young viewers. The program’s unique format and loveable characters are designed to nourish young children’s imaginations and curiosity.

    Teletubbies have become part of pop culture, and their top-rated TV show and DVDs find many new fans every year. Miffy is a sweet little bunny and a multi-billion-dollar franchise that’s been the inspiration for other contemporary-classic brands for over 50 years.

    Max & Ruby™ are bunny siblings who teach simple lessons with their fun-filled adventures. Based on the bestselling books by Rosemary Wells, this literary property is now also one of the top shows on Nick Jr.!

    Clifford™, the Big Red Dog, has been one of Scholastic’s top literary properties for over forty-five years, and the lovable pooch is now also a top-rated TV show for kids ages 2-5.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

*Source: For PBS, NTI Pocketpiece for October, 2007. For broadcast, cable, and syndication, Nielsen Galaxy Explorer, October 1-31, 2007.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.