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THE BUZZ IS BUILDING…
PEN SPINNING GAINS POPULARITY WITH REVOLUTIONARY SPINZ™ PRODUCTS HITTING RETAILERS NATIONWIDE

Spinz

Malibu, CA – February 17, 2008 – Pen Spinning is one of the fastestgrowing trends in Europe and Asia, with exciting tournaments attracting the world’s best pen spinners and more than 5000 videos featured on YouTube®. Capitalizing on this popular trend, JAKKS Pacific, Inc.

(Nasdaq: JAKK) is introducing Pen Spinning to the U.S. market with its new SpinZ™ line of official Pen Spinning pens hitting retailers in April 2008! Pen Spinning is the sport of manipulating customized pens through the fingers to create different tricks and trick combinations. JAKKS™ is bringing this hot new trend to the writing instrument aisle with SpinZ products, a line of unique, customizable pens and “mods” (customization accessories) that are designed for Pen Spinning.

SpinZ is the official sponsor for the Pen Spinning World Cup 2008 (www.worldcup08.co.nr), which calls on the most talented spinners from around the world to compete against each for the World Cup title. The online competition began in January 26, 2008 and will culminate in the Final round in April. Pen Spinners from France, Sweden, Germany, Thailand and others from around the globe will battle it out in the ultimate pen spinning competition.

“A pen is not just for writing anymore! JAKKS is introducing innovation into the stationery aisle with our new SpinZ line,” said Michael Rinzler, Vice-President of Marketing, JAKKS Pacific. “SpinZ works as a real writing instrument, but also has collectibility, play value and fun. We are thrilled to be the first company to introduce the official pen spinning equipment in the U.S.”

Pen Spinning uses pens modified with weights and other decorations or modifications to make them specially weighted to twirl in different combinations over the hand and through the fingers. JAKKS consulted with world champion pen spinners to create SpinZ pens, which are perfect for pen spinning because they are precision weighted and balanced Modding, the customization of pens to fit a person’s style and skill level, is another key component of Pen Spinning. SpinZ pens come with extra barrels, caps, grips and even different designs to make them individual to each Spinner.

In addition, SpinZ pens are very collectible and the line is slated to launch new graphics and “modding” accessories. JAKKS will also have limited edition, collectible SpinZ styles and will include special codes on the instruction sheets that unlock tricks on www.spinzpens.com. The website will also host a unique online community which will allow kids to discuss Pen Spinning and showcase their customized pens.

"I've been Pen Spinning for over 15 years, and this is the first time a company has taken serious interest in Pen Spinning," said Kam, a world-renowned pen spinner and creator of Pentrix, the leading Pen Spinning site on the web today. "I am very excited to see JAKKS take this leading step in the history of this sport. With SpinZ, pen spinners no longer have to spend countless hours creating their own pen...they can pick up their SpinZ pen and start spinning. I have yet to see other products in the market that are as true to the sport of Pen Spinning as JAKKS’ Spinz."

There are three SpinZ pen assortments which are expected to be available at mass and office supply retailers in April 2008:

    SpinZ™ Zero™ (entry level) are precision weighted pens with a detachable spinning ring and 2 extender caps. SpinZ Zero pens are capable of Multiple tricks and come in 4 different styles. An instruction booklet is also included. Ages 6+, Suggested Retail Price $6.99

    SpinZ™ Ronin™ (intermediate level) are precision weighted pens with a removable clip and tool. Additional parts include a barrel, cap, end cap, tool, 1 grip & sticker sheet for extensive customization. SpinZ Ronin are capable of unlimited tricks and customization and come in 4 styles. An instruction booklet is also included. Ages 6+, Suggested Retail Price $ 9.99

    SpinZ™ Axis™ (expert level) are precision weighted pens with a removable clip and tool and a SpinZ wristband. This assortment also includes 2 ink refills, a double- sided SpinZ poster with instruction sheet, extra weights, grips and barrel and it is capable of virtually unlimited customization and expert tricks. SpinZ Axis pens come in 4 different styles. Ages 6+, Suggested Retail Price $19.99


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All rights reserved.