JAKKS PACIFIC® CONTINUES TO BE THE KING OF PLUG AND PLAY GAMING WITH NEW TV GAMES™ TITLES SLATED FOR 2008
Videogame Enthusiasts and Casual Gamers Alike Can Now Enjoy Disney’s High School Musical, Sleeping Beauty, Disney·Pixar’s Wall-E TV Games™ and more

MALIBU, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) expands its award winning Plug It In & Play TV Games™ roster in Spring 2008 with all new titles boasting the best in pop culture, block-buster films and classic characters. With new titles such as Disney’s High School Musical, Sleeping Beauty™, Disney·Pixar’s Wall-E, and Are You Smarter Than A 5th Grader™, the Plug It In & Play TV Games™ line offers a fun, self contained and easy to use video gaming experience for people of all ages and interests.

The TV Games™ Line-Up Expected for Spring 2008 includes

Disney & Disney·Pixar
• With a beautifully sculpted controller and girl-friendly games, Disney’s Sleeping Beauty is sure to charm. With a little magic from the good fairies, Fauna, Flora, and Merryweather™, girls can help Briar Rose through life in the forest and guide her to the castle to re-awaken as Princess Aurora™. Ages 4+
• The most watched basic cable television show in television history (17 million viewers!), is now a part of the Plug It In & Play TV Games collection of video games. The High School Musical TV Games features all of kids’ East High friends. Dance, sing and hang out with Troy, Gabby, Sharpay and Chad as they enjoy a summer to remember at the Lava Springs Country Club. Ages 6+
• The year is 2700 and the Earth has been abandoned. But somehow, someone forgot to turn off the last robot! Wall-E, from Academy Award® winning Director Andrew Stanton, is the story of a little robot’s comic adventures as he chases his dream across the galaxy. In the new WALL-E TV Games toy, you can help WALL-E navigate the treacherous trash terrain in the action puzzle game or help him escape from the Axiom ship with Eve, by finding and reaching the escape pod at the end of each level! Ages 6+
Wheel of Fortune 2
• The original Wheel of Fortune® TV Games toy was a top seller - now spin the wheel of its sequel, Wheel of Fortune® 2. The new expanded edition comes with over 700 new puzzles – and, of course, the same great spinning wheel feature! Ages 6+
Are You Smarter Than A 5th Grader?
• Are You Smarter Than A 5th Grader? Bring the fun and excitement of the hit show home. Test your knowledge with questions pulled directly from 1st through 5th grade textbooks on subjects such as History, Math, Science and more. If you get stumped you can use one of your two cheats and your 5th grade classmate can even save you if you get an answer wrong. Do you have what it takes to win the million dollar prize?

The new TV Games titles from JAKKS™ are expected to be available Spring 2008 for a Suggested Retail Price of $19.99. For more information on the entire JAKKS Pacific® TV Games line, please go to www.tvgames.com.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

About Plug It In & Play TV Games™
Plug It In & Play TV Games™ is the award winning line of self-contained video games that plug directly into any standard television. With fun-filled games, the best licensed properties and attractive, content-specific controllers, JAKKS offers an authentic video game experience for enthusiasts and casual gamers alike, without the costs of a videogame system.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.