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JAKKS PACIFIC’S WWE TM 2008 LINE-UP INCLUDES NEW SCALE FIGURES WITH UP TO 25 POINTS OF ARTICULATION AND LARGER-THAN-LIFE PLAYSETS

WWE

MALIBU, CA – February 17, 2008 – JAKKS Pacific (Nasdaq: JAKK) amps up its World Wrestling EntertainmentTM action figure, playsets and accessories line-up in 2008 to meet fans’ aggressive demand! JAKKSTM plans to expand its WWETM toys lines this year with new features for kids and collectors with WWE Build N’ BrawlTM, new Deluxe Aggression assortments and more new Classic Superstar figures assortments, as well as a powerhouse stable of exclusive assortments at retailers nationwide all year long.

New WWE Action Figures and Playsets planned for Spring 2008:

    CLASSIC SUPERSTARS Series #16
    Re-enact the absolute best matches of the 70’s, 80’s and 90’s with the all new WWE JAKKS Classic Superstars Series #16, featuring – Vince McMahon®, Ultimate Warrior®, X-Pac®, Sycho Sid ViciousTM, Giant GonzalezTM, WarlordTM, BarbarianTM and special 80’s edition Shawn Michaels®. Ages 8+, Suggested Retail Price $11.99

    DELUXE AGGRESSION FIGURES
    Take your WWE play to a whole new level of authenticity with the all new Deluxe Aggression Series. Deluxe Aggression figures enjoy 25 points of articulation to recreate the most dramatic finishing moves. Each 7” Deluxe Aggression figure comes with an accessory item so kids can act out moves and really get into the wrestling action! Collect all 6 in each assortment with new waves every other month! Ages 8+, Suggested Retail Price $10.99

    *NEW* BUILD N’ BRAWLTM 3 3/4’’ FIGURES
    Now battle WWE Superstars on an all new scale! The All New Build N’ Brawl 3 ¾’’ figures include deluxe style articulation and an accessory piece. Collect all accessory pieces in series #1 and create the Build N’ Brawl wrestling ring! Ages 8+, Suggested Retail Price $7.99

    BEST OF RUTHLESS AGGRESSION 2007 SERIES #2
    Relive your favorite WWE Raw® or SmackDown® moment with the WWE Ruthless Aggression action figures. Each month, JAKKS launches a whole new assortment of 6 totally authentic, fully articulated 7'' WWE action figures. The Best of Ruthless Aggression assortment celebrates the very top talent and the very best action figures JAKKS has produced in 2007! Each figure appears exactly as he or she looks on the WWE Raw, SmackDown or ECW® television programming. With Real Scan figure technology, the figure likeness is as close as you can possibly get to the real thing! The Best of Ruthless Aggression 2007 Series #2 is available exclusively at Toys”R”Us stores nationwide. Ages 8+, Suggested Retail Price $8.99

    MONEY IN THE BANKTM PLAYSET
    Reconstruct the ultimate WWE battle with the Money in the Bank Ladder Match Ring! Pose WWE action figures to climb the nearly 2 foot vertical ring and jump off the top of the rafters. Battle with 3 action ladders which flip, blast, and tilt. Grab the briefcase and your figure wins a championship match! The Money In The Bank playset comes with 3 action ladders, 22 vertical inches of awesome, feature based play, and 2 special, exclusive Ruthless Aggression style bonus figures. Also available exclusively at Toys”R”Us stores nationwide. Ages 8+, Suggested Retail Price $49.99

    REAL SCALE ELIMINATION CHAMBERTM
    The WWE Real Scale Elimination Chamber is the only authentic, real scale, enormous WWE ring with a massive cage that allows you to recreate the Elimination Chamber match-ups. The Real Scale Elimination Chamber is almost 2 feet in diameter with a fabric ring skirt, die-cast posts, removable, real turnbuckles and over 40 pieces that are made to look just like the life-size WWE Elimination Chamber. This is the ultimate WWE ring! Ages 8+, Suggested Retail Price $129.99


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About World Wrestling Entertainment, Inc.
World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

All World Wrestling Entertainment, Inc. programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All rights reserved.