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GIRLS NATIONWIDE TO CREATE THEIR OWN T-HOME SPA SERVICES WITH SPA FACTORY™

Aromatherapy, Facials, Foot Scrubs and More for the Fresh and Fabulous

NOTE: Spa Factory™ Aromatherapy Fountain & Bath Benefits Kits RECALL

Spa Factory

Malibu, CA – February 17, 2008 – Spas are definitely not just for adults anymore! According to the International Spa Association, nearly 5 million kid primpers hit spas last year in the U.S., and the desire for beauty treatments has skyrocketed! JAKKS Pacific, Inc.

(Nasdaq: JAKK) plans to bring the spa experience home for young girls this Fall with its Spa Factory™ product line, which lets young girls mix and blend their own signature scents, masks, facials and more. The Spa Factory line from JAKKS™ creates a truly fun-filled pampering experience for young girls with spa, beauty and aromatherapy products featuring create-your-own flavors, scents and textures for facials, foot scrubs, perfumes, and lip treatments -- all in the comfort of their own home!

“JAKKS hits on trends that resonate with kids today. The Spa Factory product line is fun and relaxing for girls on their own, or perfect for unforgettable moments with friends at birthdays, after school or at Spa-inspired slumber parties, which are growing in popularity today,” said Michael Rinzler, Vice- President of Marketing, JAKKS Pacific. ”Moms can also feel good that all Spa Factory ingredients are made in the U.S., are all-natural and are not tested on animals.”

Cool concoctions YOU CREATE! The Aromatherapy Center is the centerpiece of the Spa Factory line and has a real, working Aromatherapy Fountain. Girls can spend endless hours experimenting and creating lovely scented perfumes, lip gloss, facial masks and bath fizzies! The Spa Factory Creation Station includes 1 Dream Spa Aromatherapy Center with Aromatherapy Fountain and all the ingredients girls need for their own spa experience at home, including unique fragrance oils like Pomegranate and Mint Julip, natural citrus blend, bath fizzy powder, recipe cards and mixing tools. Gift bottles are also included for gifting to friends! Ages 8+, Suggested Retail Price $29.99

Take the party to your friends! The Spa Party Spa Sleepover for 3™ has everything a girl needs for a relaxing spa slumber party with two of her best friends! The Spa Factory Spa Party Sleepover for 3 includes a fold up party box with storage drawers and carrying handle filled with yummy fragrance and flavor oils, sugar scrub, lip gloss and more, plus all the supplies needed to make a great Spa Factory gift pack. Ages 8+, Suggested Retail Price $19.99

Comfort to the max! With the Spa Factory Comfort Collection™, girls can wrap, tuck and slip into the ultimate spa experience! The Spa Factory Comfort Collection includes a towel hair wrap, a pair of comfort slippers, fragrance oils, oat blend masks, and gift-giving supplies, such as recipe cards, label sheet and gift boxes. Ages 8+, Suggested Retail Price $14.99

Beauty for today’s girl on the go! The Spa Factory Travel Pack is the perfect combination package fortoday’s busy girl to take to her friend’s house, to camp or wherever her travels may take her! The Spa Factory Travel Pack includes fragrance oils, perfumes, lip gloss, mixing tools, gift supplies and a cool travel purse to carry-and-go. Ages 8+, Suggested Retail Price $12.99.

Beauty is always beneficial! The Spa Facial Benefits keep young girls looking and feeling their best with create-your-own masks and bath products. Each set contains a combination of fragrance oils, oat blend calming clay and much more, including all the accoutrements needed to whip up enticing beauty products. Ages 8+, Suggested Retail Price $12.99

Calling all bathing beauties! The Bath Beauty Benefits allows every young girl to treat herself like a real beauty queen. Each set contains fragrance oils featuring Mint Julip and Jasmine, natural citrus blend, bath fizzy powder and sugar scrub. Ages 8+, Suggested Retail Price $12.99

Move over celebs! Now girls can bottle up and name their own inventions with the Spa Factory Perfume Scentsations™ Spa Factory Perfume Scentsations includes fragrance and flavor oils featuring the sweet scents of Coconut Dream, Summer Mango and Jasmine, a perfume bottle, gift bottles, label sheet, recipe card, and the rest of supplies needed to create beguiling scents. Ages 8+, Suggested Retail Price $9.99

Luscious tasting lips all day long! Girls can make their own deliciously flavored lip gloss with the Spa Factory Lip Blends™. The Spa Factory Lip Blends include smack-quenching flavors including Summer Mango, Berry Berry, Pink Grapefruit and Coconut, flavor oils, mixing tools and gift supplies. Ages 8+, Suggested Retail Price $5.99

The Spa Factory product line will be available at retailers nationwide for Fall 2008.


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © JAKKS Pacific, Inc. All Rights Reserved.
© 2008 JAKKS Pacific, Inc. All rights reserved.