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High School Musical

MALIBU, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) and Disney Consumer Products introduce G2: Game Girl™, a video game experience designed especially for tween girls. G2: Game Girl™ features the popular Disney Channel entertainment, rich graphics and sounds and tweencentric gameplay that provides girls with games that are both realistic and inspirational.

Driven by JAKKS’ proven, award-winning Plug It In & Play™ technology (compatible with any standard television, no video game console needed), G2: Game Girl™ boasts 32MB of high resolution graphics, rich sound and vivid gameplay. Infused with creative design elements from Disney artists, the sleek, stylish design of the controller and console will look cool in any tween girl’s bedroom.

But what excites girls most of all? Playing and hanging out with their favorite tween characters! With G2: Game Girl – Hannah MontanaTM Deluxe TV Game, girls can experience firsthand all the fun and drama of not-so-average teen Miley Stewart and pop sensation Hannah Montana! Live the life of Miley and Hannah and choose the perfect outfit, make the grade at school, keep it real with friends and somehow get it together to perform a sold out show…all before bedtime! The ultimate goal: Diamond® sales for your new album! The game features a fully immersive world of characters, locations, clothing and shoe options, and music from the Hannah Montana TV show.

Then, join Troy, Gabriella, Sharpay, Ryan and the rest of the East High gang in G2: Game Girl™ – High School Musical™ Deluxe TV Game.

Tweens choose to play as one of their favorite characters to dance and sing their way through a series of auditions for the school musical and, ultimately, perform in the big show. The game also includes social activities, like hanging out with friends in and after school, and emailing & text messaging with one of several cool cell phones/PDAs.

With great graphics, hit tunes and gameplay that is relatable and inspirational for tweens, G2: Game Girl truly delivers. “I believe our G2: Game Girl™ Deluxe TV Games line fills a void in the tween video gaming segment,” states John Ardell, Senior Vice-President of Interactive, JAKKS Pacific, Inc. “We’ve combined the hottest entertainment brands with the newest Plug It In & Play TV Games™ technology and a cool, sleek look to appeal to the fickle tween segment. It is exciting to watch this brand continue to grow.”

The new G2: Game Girl TV Games are expected to be available in Fall 2008 for a suggested retail price of $49.99.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.