JUKU COUTURE™ FUNKY, FASHION-FORWARD DOLL LINE ENCOURAGES GIRLS TO MIX-UP THEIR STYLE
Juku Couture™ Dolls Audrina™, Jün™, Kana™ and Taylor™ – New Fashion Icons for Today’s Girl!

Malibu, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) plays upon one of the most popular new trends in high fashion and on the streets of today’s trendiest kids, the mismatching and layering of clothes and accessories with its Juku Couture™ unique doll and accessory product line. Juku Couture is inspired by the limitless possibilities and fashionable combinations that mismatching and layering pieces offers girls to express themselves and have fun!

Outfits that don’t match are actually today’s new fashion statement! The new style started with the famous fashion trendsetters in Harajuku, Japan who started purposely mismatching and layering fashion as a form of self-expression. In Harajuku, mixing different styles and mismatching colors and patterns is encouraged – girls can do anything they want as long as their outfit is a thoughtful expression of their own individuality. Today, influential performing artists are spearheading this new vogue in fashion, with girls and celebrities creating their own looks with multiple layers and colors all over the world! JAKKS exemplifies this unique fashion trend with the Juku Couture doll line.

“Juku Couture is the only doll line that gives young girls a creative outlet for self-expression through fashion based on the mismatched and layered trend,” said Michael Rinzler, Vice President of Marketing, JAKKS Pacific. “Each of the four beautiful, poseable dolls feature exquisite “real” glass eyes, multiple points of articulation, and have the possibility to create more than 10 different looks with just one outfit! Audrina™, Jün™, Taylor™ and Kana™ are the four highly collectible, fashionably inspirational Juku Couture Girls that come with their own stories and spunky attitudes!”

Meet the Girls of Juku Couture

Audrina is a preppy girl who is known to her friends as a “living encyclopedia.” She’s all about moviemaking and photography. Born in Los Angeles, CA this Caucasian beauty loves reading books, movies and shopping. Her career goal is to become a famous Hollywood movie director. Audrina is very preppy. Her favorite colors are red and pink and she loves strawberries. She rocks to Classical and Pop music and has a pet bunny named Snowpuff. Her astrological sign is Capricorn. Ages 6+, Suggested Retail Price $19.99

Jün is a girly girl, a world traveler and all about flowers. Born in South Korea, the young Asian- American has a passion for gardening, volunteering and shopping. Her career goal is to become a plant biologist and to preserve rare and endangered plants. Jün has a very girly style and her favorite color is pink. She loves blueberries and has a passion for Jazz and Pop music. This girly girl is very chic with her trendy pet Chihuahua named Flora. Jün’s astrological sign is Libra. Ages 6+, Suggested Retail Price $19.99

Taylor is athletic and a naturalist. She is all about sports, nature and animals! Born in Stockholm, Sweden, this Caucasian blond-haired, blue-eyed young girl loves photography, triathlons, charity work and shopping! Her career goal is to have her own charity organization and help less fortunate people around the world. Taylor is strong and loves to dance to her favorite Electronic Pop tunes. Her favorite color is lime green and her favorite fruit is pineapple. This girly tomboy has a bulldog named Mooch and her astrological sign is Pisces. Ages 6+, Suggested Retail Price $19.99

Kana is a romantic punk girl and a great artist who loves animals! Born in New York, NY, this Latina beauty loves painting and drawing. Her career goal is to become a veterinarian and have her own animal rescue center. Kana has a punk style and enjoys Rock and Pop Punk music. Her favorite color is purple, and she adores snacking on cherries. She has a cat named Marble and her astrological sign is Gemini. Ages 6+, Suggested Retail Price $19.99 The Juku Couture dolls are expected to be available at select retailers nationwide in Fall 2008.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.