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Nickelodeon Slime

Malibu, CA – February 17, 2007 – JAKKS Pacific, Inc. (Nasdaq: JAKK) is getting ready to slime domestic retailers with the gooiest product to ever ooze out of the toy laboratory.

With the launch of Nickelodeon’s SLIME!™, the ultimate good time goo, JAKKSTM introduces an innovative new line of products based on Nickelodeon’s coveted green stuff. The assortment will feature action-packed items that incorporate one of the most popular kids’ compounds of all time!

"SLIME! is the ultimate kids' compound and an icon for the top entertainment brand for kids," said Michael Rinzler, vice president of marketing, JAKKS Pacific. "JAKKS is excited to launch a brand-new SLIME! product line-up that's exciting and action-packed. SLIME! will be oozing everywhere in 2008 as JAKKS partners with Nickelodeon to bring the fun of SLIME! to kids coast-tocoast."

“Slime is synonymous with Nickelodeon, and it’s always been a badge of honor to be slimed,” said Sherice Torres, senior vice president, hard goods for Nickelodeon & Viacom Consumer Products. “Our new line of JAKKS’ SLIME! products allows kids to bestow the honor of slime on their friends, family and loved ones. Nickelodeon is turning up the slime machinery in 2008 and these products are part of the fun.”

Slime was introduced on Nickelodeon in 1982 and getting slimed has since become a badge of honor for both kids and celebrities worldwide. At Nickelodeon’s Kids Choice Awards, past slimees have included Justin Timberlake, Tom Cruise, Cameron Diaz, Jim Carrey, Johnny Depp and P. Diddy. In 2008, the slime will continue to ooze on-air, on-line and at Nickelodeon events.

Now kids can have their own fun with JAKKS’ Nickelodeon SLIME! line, which is safe and non-toxic, washable and water-soluble. The new line of products includes:

    Super Slimer™ shoots SLIME! as far as 25 feet! Kids can slime all of their friends from a safe distance and other outdoor targets! The set includes the Super Slimer and SLIME! refill pack. Ages 6+, Suggested Retail Price $19.99

    Slime lovers can surprise friends on the sly with the SLIME! Time Splatter™ game. Insert a SLIME! tablet with water into the center of the SLIME! Timer Toss. Set the timer and throw the SLIME!-filled pod back and forth with a friend…whoever has it when the timer goes off get slimed! Ages 6+, Suggested Retail Price $14.99

    Throw a SLIME! Ball™ against the wall and watch it ooze its way down, play catch with a SLIME! Ball or just squeeze and squish it for tons of fun! SLIME! Balls come in metallic, glitter, and green varieties. Ages 6+, Suggested Retail Price $4.99

    Kids can never get enough SLIME! The 8 ounce SLIME! Can™ comes in six different colors for kids to choose from. SRP: $7.99. The SLIME! Bucket™ holds a whopping 20 ounces of SLIME! Ages 6+, Suggested Retail Price $12.99

JAKKS’ SLIME! products are expected to be available at retailers nationwide for Fall 2008.

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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit

About Nickelodeon® & Viacom® Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.