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2008: THE YEAR OF HANNAH!
New Hannah Montana™ toys added to the award-winning line by JAKKS Pacific®

Year of Hannah Montana

Malibu, CA – February 17, 2008 – Disney Channel’s top-rated Hannah Montana™ TV series fuses real life and fantasy in a way that translates perfectly to consumer products, as exemplified by the award-winning toy line by JAKKS Pacific, Inc.® (Nasdaq: JAKK). To continue the incredible success of the line, JAKKS™ and Disney Consumer Products will introduce an expanded line of new Hannah Montana products at the 2008 American International Toy Fair, including a special Holiday-themed singing doll, rockin’ electric guitars, new hairstyle wigs, video games and role play accessories, and the coolest, most enormous Hannah Montana playset ever – the Hannah Montana Malibu Beach House!

2008 is the year of Hannah! The “Hannah Montana & Miley Cyrus: Best of Both Worlds 3-D Movie,” currently running in over 600 movie theatres nationwide, generated over $29M in opening weekend box office ticket sales and has been extended to run due to its immediate success. The television series is gearing up for its third season , scheduled to begin airing this summer, and a major motion picture theatrical release is in the works for 2009. In addition, Kids’ Choice Awards nominations just announced include Miley Cyrus nominated for “Favorite Female Singer” and “Favorite Female Actress” while the "Hannah Montana" series received a “Favorite TV Show” nomination.

With a nomination for “Girls Toy of the Year” and “Property of the Year” by the Toy Industry Association, a recent Emmy® nomination for “Outstanding Children’s Programming,” two soundtracks in the same year to debut at No.1, record-breaking ratings for a cable show and a sold-out concert tour, Hannah Montana has become a pop culture phenomenon. The outstanding success that the Hannah Montana brand realized in 2007 also had a great effect on the Hannah Montana toy line. Tween girls aren’t the only ones who took notice of the line – numerous retailers and media outlets also chose the Hannah Montana toys as their top holidays picks for 2007.

The coveted Hannah Montana In Concert Dolls will be back next fall, this time singing NEW songs from the pop star’s record-breaking albums. Dressed in authentic fashions from the Hannah Montana Concert Tour, each of the two In Concert Dolls sings a different song when you raise the microphone to her mouth for her to sing. Each doll also comes with a cool light-up guitar inspired by the ones Hannah Montana uses on the show. These totally rockin’ dolls are the best way to bring the excitement of the Hannah Montana concerts into your own home! Age: 6+, Suggested Retail Price: $21.99

Following on the heels of these award-winning singing dolls is the first ever collector’s edition Holiday Pop Star Hannah Montana, which will surely be a must-have for every Hannah Montana fan! This upscale fashion doll sings Hannah’s version of “Rockin’ Around the Christmas Tree” and comes dressed to impress – wearing an exclusive holiday fashion that has been hand-sewn, lined and styled just like high-end couture wear! The doll is also accompanied by a special keepsake in a beautiful gift box and doll stand. Hannah Montana fans, doll enthusiasts and even mom herself will want to play and display this exquisite Holiday Pop Star Hannah Montana doll. Age: 6+, Suggested Retail Price: $34.99

Also in the line for fall, the Hannah Montana Fashion Dolls will have a fun new twist – they will be able to dance! With a little turn to the doll’s waist, Hannah fans can make their dolls move and groove, just like she’sreally dancing on stage! Since dancing is more fun to do with friends, the Hannah Montana Fashion Doll collection will also include the all-new Lola Fashion Doll! Lola is the alter-ego of Lilly, Miley’s best friend on the TV series. When Miley transforms into Hannah, Lilly transforms into Lola to stay right by her friend’s side. The collection includes two Hannah Montana dolls, one Miley version and one Lola version. Each Fashion Doll in the collection comes with an extra fashion and a super trendy purse. Age: 6+, Suggested Retail Price: $17.99

What could possibly be bigger than Hannah Montana herself? The Hannah Montana Malibu Beach House! Every fashion doll deserves a beautiful house to reside in, and the Hannah Montana doll will soon be able to reside in a replica of one of the most recognizable houses on TV – which also happens to be the absolute largest Hannah Montana playset to ever hit store shelves! From the interior of each room – the kitchen, living room, bedroom and closet – to the exterior design of the home, each area of the Hannah Montana Malibu Beach House is an authentic replica of Hannah’s house on the Disney Channel TV show! Even the décor, colors, designs patterns and texture are just like the ones kids see on TV every day! Young fans will love using this playset to reenact scenes from the show. Moms need not to worry about this huge playset taking up too much space. The Malibu Beach House can be closed up, and even has a handle for easy transporting! All furniture included – fashion dolls are sold separately. Age: 6+, Suggested Retail Price: $159.99

Every girl can have the best of both worlds! With the Hannah Montana Wig she can look just like Hannah and experience the transformation! She'll feel ultra glamorous as she swings her long blond hair and performs her favorite Hannah Montana songs. Age: 3+, Suggested Retail Price: $9.99

The highly popular Hannah Montana guitars will make an encore appearance this fall with updated styles and colors. Kids can pretend to be a rock star with the Hannah Montana Rockin’ Electric Guitar or the Hannah Montana Rock Star Acoustic Guitar! Both guitar styles feature Hannah’s top hits and include volume & echo controls. Each guitar comes with a real working headset microphone to add to the concert experience! Age: 3+ (Electric), Age: 5+ (Acoustic), Suggested Retail Price: $19.99

Shake it up with the Hannah Montana Rockin’ Keyboard! This hot new item will stop the show with eight rockin’ beats, assorted instrument sounds, echo effects and light-up features. Aspiring pop stars can sing along to Hannah’s chart-topping hits with the includedmicrophone! Featured songs are “Who Said,” “Best of Both Worlds,” and “This is the Life.” Age: 3+, Suggested Reta Every girl wants to be just like Hannah. With the Hannah Montana Learn to Be a Pop Star Dance Mat and Instructional DVD, she can learn to dance and sing just like Hannah! The DVD works with the dance mat to teach young pop stars the latest moves to Hannah’s hottest hits. The set includes Hannah Montana wig and realistic pretend wireless headset microphone. She'll feel like a celebrity when she learns to sing and dance just like Hannah Montana! Age: 3+, Suggested Retail Price: $29.99

Hannah Montana 2 (G2: Game Girl™) offers even more excitement and challenges than JAKKS’ first two Hannah Montana plug and play games, as you try to balance the lives of not-so- average teen Miley Stewart and pop sensation Hannah Montana. Increase your record sales and star power by completing Miley and Hannah tasks like managing home & school life, touring the U.S., performing at PR events and working toward every pop star’s dream…Diamond Platinum album sales. More locations, more characters, better graphics, licensed music and bigger memory all make G2: Game Girl the best of both worlds! Age: 6+. Suggested Retail Price: $39.99


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

About Nickelodeon® & Viacom® Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.