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NEW POKÉMON® BATTLE LINKS SYSTEMTM ALLOWS KIDS TO CONNECT AND BUILD THE ULTIMATE POKÉMON WORLD
Pokémon 2008 Line-Up Features the New Pokémon Battle Links System, Collectible Figures, Plush and Activity Toys

Pokemon Malibu, CA – February 17, 2008 – JAKKS Pacific, Inc. (Nasdaq: JAKK) produces the Pokémon® toy line which was a top action figure brand in 2007! Over 80 new Pokémon action figures were released in 2007, and more than 80 additional Pokémon action figures are planned for 2008. To further enhance gameplay and collectability of Pokémon figures, JAKKSTM launches the Pokémon Battle Links System, connecting the rich worlds of the dynamic pop culture phenomenon and inspiring kids to find, collect, trade and battle Pokémon. Each Pokémon figure in the Battle Links System comes with a cool base that connects to the others and gives a battle action to all of their favorite Pokémon figures, granting kids the opportunity to create the ultimate Pokémon world.

Battle Links System and Playsets Line-Up for Spring 2008

    Pokémon Basic Figure w/Basic Battle Link: Allows kids to connect, build and battle in their own Pokémon world. Includes one 3” figure and one action Basic Link that can flip, spin and launch the figure. Ages 4+, SRP $4.99

    Pokémon Basic Figure Multi-Pack with Connector Links (3-Pack): Includes three 3” figures and one Connector Battle Link with an environment theme, such as rock, water, grass – just like on the show! All Battle Links can connect to each other to build an entire Pokémon world. Ages 4+, SRP $10.99

    Pokémon Deluxe Battle Link with Figure: Includes one 3” figure, Deluxe Battle Link, which is a larger 4 X 4 Battle Link that comes with an action attack, and two Connector Links. Build the ultimate Pokémon world with the Deluxe Battle Link! Ages 4+, SRP $10.99

    Pokémon Flip Open Play Set: It looks like a book when it’s closed, but actually opens up into a cool 3D Pokémon play set and comes with a figure and Connector Battle Link. Ages 4+, SRP $19.99 Pokémon Sinnoh Region Playset: The Sinnoh Region Playset provides a large Pokémon world that kids can use to battle and play with their collectible Pokémon figures! All Battle Links can connect to the Sinnoh Region play set to make an even larger Pokémon world! Ages 4+, SRP $29.99

    Pokémon Vehicle: These Pokémon vehicles have a great look and feel! The simple push and play vehicles replicate the vehicles found on the Pokémon television program. Kids can roll the chunky vehicles and pick up their Pokémon figures. Ages 4+, SRP $14.99

JAKKS also has a comprehensive roster of Pokémon activities items including:
    Pokémon Ash’s Backpack Rolldesk: Draw and color on the go with Ash’s Backpack Rolldesk! Turn the wheel to roll out the paper for lots of coloring fun or use it like a notebook for school. It is even perfect for travel! The rolldesk includes 4 crayons, 5 markers and one roll of paper (15 ft). Ages 6+, SRP $19.99 Pokémon Temporary Tattoo Kit: Kids will be excited to collect Pokémon temporary tattoos that they can safely place on their arms, legs and face. They can even create their own tattoos by using the included stencils and tattoo markers to color the tattoos directly on their skin. The kit comes in a cool Pokédex storage case. Ages 6+, SRP $9.99 Pokémon Paint-A-Figure Set: Paint, decorate and display all your favorite Pokémon characters. Sculpted vinyl figures come blank so kids can decorate them with the paints and decorative decals which are included with the set, to give each Pokémon a unique look. Ages 6+, SRP $9.99 Pokémon Slumber Bag: Kids can be ready in style for their next sleep-over with their very own Pokémon Slumber Bag featuring their favorite characters from the Diamond and Pearl series. Parents will be happy that it is safe to machine wash and dry and comes with its own clear plastic storage bag. Ages 6+, SRP $19.99


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About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

About Pokémon USA
Pokémon USA, Inc., a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia which includes licensing, marketing, the Pokémon Trading Card Game, an animated TV series, the Pokémon Trading Figure Game, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 for play on Nintendo’s Game Boy® and has since evolved into a global cultural phenomenon. Pokémon was introduced in North America in September 1998 and today is one of the most popular toy and entertainment properties in the world. For more information, visit www.pokemon.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
© 2008 JAKKS Pacific, Inc. All rights reserved.