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'Iddy Biddy' Tips for Children (and Even Grown-Ups!)to Help Keep the Earth Happy, Healthy and Green

Go Green! NEW YORK CITY (Feb. 20, 2008) - From packing lunches in reusable containers to using both sides of the paper when you color, Idbids™, a new brand of eco-friendly, organic plush toys, encourage children (and grown-ups) to take iddy biddy steps each day to make a big difference in helping to keep the Earth happy, healthy and green. The simple act of a child turning off the water while he brushes his teeth, for example, can save more than a bathtub-full of water during a one-week period.

"More and more, children are learning how important it is to take care of our Earth," says Debbie Smith, co-founder of Idbids, LLC. "It can seem overwhelming, but if you break it down into small steps, you can take a complex issue - like sustainability - and turn it into something that's both actionable, fun and becomes a daily habit. Grown-ups can also play a role and inspire children by adopting a few iddy biddy steps into their daily routines."

The first three eco-friendly Idbids are being unveiled at the Toy Industry Association's 2008 American International Toy Fair®. Scout, Lola and Waverly are three colorful plush toys with green feet and distinct personalities. Each one is dedicated to a particular environmental element. Scout is a soft, fluffy white cloud who is knowledgeable about the air and becomes a bit cranky when he thinks about air pollution. Lola, the flower of the bunch, teaches children about trees and plants. And Waverly is a bright blue water drop who cares deeply about the oceans, seas, rivers and lakes.

Having trouble deciding where to start? Scout, Lola and Waverly take a few of these iddy biddy steps each day - see which ones make sense for you and your child to start making a biggie big difference!

  • Turn off the water while you brush your teeth.
  • Pack lunches and snacks in reusable containers instead of plastic bags.
  • Turn off the lights whenever you walk out of a room.
  • Pick up at least one piece of litter every day - and remember to wash your hands!?? Recycle.
  • Use both sides of paper when you color.
  • Ride bicycles, walk, carpool and take mass transit.
  • Play in the park among the flowers and trees - but be careful not to hurt them so they can be enjoyed by others.
Each Idbid kit contains one 9-inch Idbid plush toy - Scout the cloud, Lola the flower or Waverly the water drop — made with 100 percent organically grown Egyptian cotton, an organic cinch sack for the child to wear, storybook and field guide printed on recycled paper with eco-friendly inks. The kit packaging materials are also made from eco-friendly materials.

The storybook and field guide teach children how to practice their day-to-day, iddy biddy Earthsaving steps. When children complete all activities listed in the field guide, they are rewarded with an Idbids Certificate of Completion and a pair of eco-friendly green Idbids shoelaces to wear as a reminder to continue practicing their iddy biddy steps for a greener world.

In addition to teaching about environmental conservation, future Idbids products will utilize the same eco-friendly products and "iddy biddy" educational technique to address lessons that range from nutrition to manners.

Retailers can order the first Idbids at the 2008 American International Toy Fair at eco-friendly booth #4956 for shipment in June of 2008. Retailers can also order Idbids or request more information at www.idbids.com, info@idbids.com or by calling 1-877-4IDBIDS (1-877-443-2437)


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ABOUT IDBIDS, LLC
Idbids, LLC, is headquartered in Atlanta and creates fun toys that teach children "iddy biddy steps make a biggie big difference" in keeping our Earth happy, healthy and green. Idbids toys are manufactured using organic, recycled or eco-friendly materials. In addition, Idbids' packaging materials are made from environmentally friendly or recycled materials. For more information, visit idbids.com, or call 1-877- 4IDBIDS (1-877-443-2437).