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Kids Turn Toy News

A New World of Treasures and Imagination Awaits

Bella Sara Treasures

SEATTLE --(Business Wire)-- Feb 20, 2009 Embark on a whimsical new journey through the magical land of North of North with the latest introductions to the Bella Sara™ line of trading cards for girls. Bella Sara continues to bring joy and excitement into its delightful world of horses with the introduction of Bella Sara™ Miniatures and Bella Sara™ Treasures.

“The first ever Miniatures Collection and the new Treasures series gives young fans the chance to further exercise their imaginations as they enter the world of North of North,” says Peter D. Adkison, CEO of Hidden City Games, a leader in online gaming. “Bella Sara is pleased to introduce these two new additions as we continue to offer a positive and inspirational play experience.”

Palm-size Perfection

Imagination is now in the palm of your hand with the Bella Sara Miniatures Series 1 Collection, the first line of Bella Sara velvety horse miniatures. Featuring soft horse figurines, the Miniature Series is another dimension of Bella Sara which can also be experienced through trading cards and in online and video game virtual worlds. With 20 toys to collect, trade, display and cherish, the possibilities are endless!

Show off your new petite pal to all of your friends by setting your beautiful horse in the included stand. Use your miniatures as board game pieces and bring the whimsy and magic of North of North to any game. Each miniature pack comes with one horse figurine, a bonus code that will reveal an animated horse statue for your cottage, and a full-color checklist. The fun never ends as the second series of miniatures will be available in October.

Treasured Moments

See what treasures will be revealed with Bella Sara Treasures, the eighth series in the popular Bella Sara trading card line. The series features the inspirational treasures that the horses from Bella Sara’s land of North of North cherish and protect. Each horse has her own unique treasure to share. You can discover rare jewels, amazing natural wonders, historical artifacts and fantastic magical items.

Treasures bring a new element at BellaSara.com with more printable activities including bonus codes, coloring pages, wallpapers, a poster and jigsaw puzzles. Discover 27 brand new horses as well as 23 of your familiar friends and their treasures. Every Treasures card pack comes with five collectible cards, a card checklist, a mini-game, Bella Sara tattoos and stickers.

You’ll also have the chance to win an exciting treasure hunt party for you and your friends with a special Bella Sara contest that will take place February 27th through April 30.

Bella Sara, the most successful trading card product ever developed for girls, features horse-themed fantasy cards that offer positive, inspirational messages. The collectible fun packs include unique codes that can be activated on the Bella Sara website. Bella Sara taps into young girls’ love of horses and offers them the ability to nurture virtual horses in their online stables, read stories and play games.

The online world of Bella Sara at www.bellasara.com boasts more than 4.3 million registered users and offers interactive stables, games, puzzles, coloring pages, storybooks and customizable cottages. Over 80 million cards have been sold since the games global introduction two years ago.

Bella Sara was created in Denmark by Gitte Odder Braendgaard. Braendgaard was inspired to create Bella when she worked as a social worker. In keeping with Braendgaard’s positive values and love of children, Bella Sara features inspirational, meaningful messages and imagination-building game play designed to support a child’s development.

In stores March 3, 2009, Bella Sara Miniatures Series 1 Collection will be available for an approximate retail price of $1.99; Bella Sara Treasures Card Pack $2.99. The entire Bella Sara collection is available throughout North America at BellaSara.com, Barnes & Noble, Amazon, Borders, Kmart, Target, Toys “R” Us and Wal-Mart stores, as well as regional chains, booksellers and toy, hobby and equestrian shops.


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About Hidden City Games:
Hidden City Games, Inc., a venture-backed game publisher headquartered in Seattle, develops and markets games to interactively engage players and collectors of all ages. The company is best known as the exclusive licensor of Bella Sara for girls ages 5 and up. The inspirational, horse-themed trading cards and magical online world launched nationwide in the United States in March of 2007. Bella Sara, the most successful trading card product ever developed for girls, links to a safe, fun-filled virtual world for kids at www.bellasara.com. Founder and CEO Peter D. Adkison formerly founded Wizards of the Coast, Inc., which created the world’s first trading card game, Magic: The Gathering, and introduced the Pokemon trading card phenomenon to North America.