From Best-Seller "My Friendship Bracelet Maker®" Comes New Company Name Plus New Kits: The MyFBM Traveler™ & The Image Bracelet Maker™
Clinton Township, Michigan (February 12, 2012) - That old adage, a friend in need is a friend indeed, is as relevant to innocent kids as it is to wise adults. In this crazy world of bullying and hurtful words, youngsters need a support network of best friends. A visual reminder of that bond is the friendship bracelet -- a tween emblem of acceptance and self-esteem. The award-winning My Friendship Bracelet Maker® by Choose Friendship Company (formerly known as Crorey Creations) has been flying off the shelves from national outlets to QVC TV segments. The company is kicking off 2012 with two new craft kits, The My Friendship Bracelet Maker Traveler™ and The Image Bracelet Maker™.
Choose Friendship is not only the craft kit company’s new name but also its mantra. The family business -- started by a retired Detroit automotive executive learning to braid a bracelet with his young granddaughters - has gone global in two short years, bringing innovation to simple crafting techniques. The joy of the product line is its ability to engage impressionable kids of the importance of friends and self-expression - no matter how cool or kooky.
In addition to the typical school day and afterschool obligations, children sometimes have to cope with more than their science homework. A hand-made bracelet can actually make a difference in the life of an anxious child.
"Because children carry burdens often overlooked or misunderstood by others," explained Choose Friendship Co.’s Julie Crorey, mom of the two daughters who inspired the product line, "we want them to feel welcomed into their own exclusive club. We’ve created charitable causes that touch a child in every community. Our mission is to let them know they’re not alone; not only are others living with the same fear and uncertainty, but that these special children are loved and supported by a larger community."
In addition to craft kits and charitable causes, the company plans to launch an anti-bullying, pro-friendship song and music video titled "Inside Out" by Michigan tween performer Marisa Nahas. Nahas is an up-and-coming star in the music industry. An eighth grader at L'Anse Creuse Middle School North, Marisa sang and co-wrote the song "Waking Fate" from the award-winning local short film, Amendment. In addition, she won first place in the pop division during the American Guild of Music Great Lakes Regional Contest.
Retailers have taken notice of this incredible company where DIY accessories nurture the soul. QVC sold out its entire load of more than 55,000 kits during the 4th quarter, 2011. National and specialty retailers alike had to restock their shelves in-store and online to the delight of young girls. And this year the company will reach retailers worldwide who will share the success of the Choose Friendship Company’s popular line of award-winning products.
Every major toy industry award program agreed with retailers that a focus on friendship was a smart idea! My Friendship Bracelet Maker® and My Ribbon Barrette Maker® have earned kudos from Tillywig Toy Awards, Parents’ Choice, Dr. Toy, Creative Child Magazine, NAPPA Awards and Brilliant Sky. New for 2012 are two products that allow kids to express themselves with a twist of the wrist:
My Friendship Bracelet Maker Traveler™ ~ Ages 6+ ~ $16.99 ~ Available now
My Friendship Bracelet Maker® goes global with the Traveler™! Great for backpacks and carry-ons, this fun and friendly go-anywhere travel buddy puts an international twist on the message of friendship. Crafters will appreciate the globe clip that keeps bracelet in place during knotting. Clever numbered slots keep colored threads organized. The nifty slide-out storage drawer features 20 pre-cut Prism® embroidery threads in 10 different colors. Like all products, the included instructions - from how to thread the loom to basic knots -- are easy to understand. For more visual ideas, users can log on to the company website for great how-to videos and lessons.
My Image Bracelet Maker™ ~ Ages 6+ ~ $34.99 ~ Coming Summer 2012
Like a scrapbook or Facebook post, kids can express instantly their favorite things and likes of the moment on their wrist! Use photos, magazine pictures, internet images or the included art starter sheets to assemble bracelets that are totally unique, totally awesome… totally you! Image Bracelets tell a story, serve as inspiration, and let you keep close at hand your amazing adventures and special someones. Easy to use computer software allows kids to upload and crop favorite photos, then simply print from a home printer. Enclosed cutting mechanism safely trims images precisely to size so fingers never come into contact with a blade. Reversible Image Beads come in 6 different colors. Child-safe glue stick affixes images to beads. Elastic string for threading allows for easy on-and-off. So charm your arm or send to a friend!
For a complete description of craft kits, instructional videos, charitable causes, store locations and more, log on to their website www.ChooseFriendship.com. Follow them on Facebook, Twitter or their blog, authored by the inventor’s granddaughter.