KidsCraft Playhouses Introduces Cardboard Cottage & Shuttle
Atlanta, GA (March 11, 2010) – Kids readily admit the unassuming cardboard box is the ultimate
plaything. Anyone who has purchased a big appliance becomes the hit of the neighborhood when the
cardboard box it came in is big enough to play inside. Better than electronics, board games or a ball, it’sthe box that won the hearts of toy judges who inducted it in the National Toy Hall of Fame. Now
imagine a big cardboard box already designed with a window or doors! That’s the playful concept
behind KidsCraft Playhouses™ where imagination blooms and creativity blossoms.
Two dads and a grandfather from Atlanta got a first hand look at how the cardboard box captures a
child’s way of thinking. While packing up their financial services business, moving from one office to
another, their kids tagged along. Although the fathers brought along playthings like coloring books and
crayons for the 3 to 7 year olds, it was the empty boxes that captivated the youngsters. The dads saw the
sparks of a business and KidsCraft Playhouses was born.
Made of 100% recycled material and made in the USA, two
sturdy designs are available online and at select specialty
retailers. The Shuttle Imagination, a large spaceship and the
Creation Cottage, a playhouse, are ingeniously designed so
there’s no need for cutting, taping or measuring. The flaps and
slots are specifically designed and pre-cut for easy assembly
and can withstand hearty hours of play.
The dads left the exteriors blank white so kids could color
anything and everything on the playhouses. In fact KidsCraft
will mail a free 8-pack of crayons to kids when they redeem
their sales receipt online at www.kidscraftusa.com. These
aren’t your ordinary crayons – they’re 100 % recycled (!) from
unwanted crayons.
As a parent of twin 5-year-old girls, I can say I love the playhouse. It was indestructible and the
girls had loads of fun coloring it and climbing on it. I was shocked that nothing tore or ripped! It
was very cool. -- Bean Head Toys customer, Sandy Springs, GA
“The parents were quite impressed with the sturdiness of the house, the creativity of the design
which included the sunburst and the chimney, and the size seemed to be just right. They all were
excited for this product to hit the market in the spring along with the shuttle and definitely
thought it kept the kids busy and engaged.” -- Bean Head Toys owner Chris Lowe
KidsCraft is not just your average toy manufacturer, the company carries a strong message for kids and
parents for how to become charitably responsible and environmentally friendly.
As their new business unfolds, the family men wanted to give back to children. KidsCraft Playhouses
will donate 100 of their structures to local charities like the Ronald McDonald House, Boys & Girls
Club of America and after-school programs. The company will also donate 5% of sales to these
organizations’ international headquarters. Donations will also go to Shriners Hospitals for Children®, a
network of 22 non-profit pediatric hospitals across in the US, Canada and Mexico.
In an effort to continue their dedication to corporate responsibilities, KidsCraft partnered with the Trees
for the Future Foundation. Through this program, KidsCraft will be able to support sustainability by
planting one tree for every product sold. In the 20 years since the foundation was established, they’ve
planted more than 100,000,000 trees worldwide.
Here’s a look at these sturdy structures, available in two styles, with many more styles yet to come:
The Creation Cottage • $59.95
Indoors or out, this pint size cottage is a perfect
playroom for solo play or for the neighborhood gang.
Made from 100% recycled materials, the unique design
allows for a sturdy drawing surface for tykes.
The white
exterior is a blank canvas designed to inspire the
imagination and creation from little Picassos. Five
windows and a door make for fun peek-a-boo play. The
Creation Cottage comes with a promotional offer for
free recycled crayons that are made in the U.S. The
Creation Cottage
measures 42”L x 39”W x
54”H.
Shuttle Imagination • $69.95
For out-of-this-world imagination, the space shuttle can take kids
on a new adventure every day! Made of 100% recycled materials,
the unique design allows for a sturdy drawing surface. Double bay
doors and two portholes add a dimension of fun.
Color the shuttle’s
surface to show where you will travel or what discoveries you’ve
already made! The Shuttle Imagination comes with a promotional
offer for free recycled crayons that are made in the U.S.
The
Shuttle Imagination measures 39”L x 34”W x 72”H. Fin
attachments are 12” long.
Join KidsCraft Playhouse on Facebook, follow them on Twitter or
add your own comments and pictures to their website blog.
Reinventing The Cardboard Box, Kidscraft Playhouses™ Lodge And Launch Imagination