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Kids Turn Toy News

Zibits Senario’s Zibits Hit Toys “R” Us Store Shelves

The Collectible Robots for Kids of All Ages Are Also Now Being Sold Through Online Retailers

WOODSTOCK, Ill. --(Business Wire)-- Mar 15, 2010 Senario, a leading innovator of consumer electronics, entertainment and publishing, is announcing that its Zibits miniature collectible remote control (R/C) robots are now being sold at Toys “R” Us stores across the United States. Pre-announced in February at the Toy Fair in New York, N.Y., Zibits are already creating a frenzy among consumers and the media.

“Kids both young and old love the Zibits series,” said Mike Nakamura, founder and CEO of Senario. “For less than $10, the cost of a Zibits is well worth the endless hours of entertainment they provide. The early response has been phenomenal, and we expect Zibits to sell extremely well as we go through the Easter selling season.”

Consumers can initially collect 12 Zibits in multiple unique, fun designs that will appeal to every child, tech lover and toy collector the world over. At a size of just more than two inches, Zibits are brought to life with the touch of button that moves the robots several directions, including a full 360 degree rotation. They also come fully equipped with incredible sounds and lights giving them each their own character.

Zibits are also being sold online at BOT abing BOT aboom.com, Amazon.com and eToys.com.

Consumers can expect to purchase Zibits at Toys “R” Us for less than $10. Look for new Zibits styles and designs to come out in fall 2010, as well as accessory packs for creating and building the ultimate miniature Zibits playground. Zibits will also be launched in the United Kingdom in late summer 2010.

To learn more about the ever evolving world of Zibits, visit www.zibits.com.


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About Senario
Founded in 2000 and headquartered in Woodstock, Ill., Senario creates innovative products and brands for consumer electronics, entertainment and publishing. The company also operates an extremely successful licensing program that includes hundreds of the best brands in the world, and engages in business in over twenty five countries globally. For press inquiries contact Megan Lawler of Dittoe PR at 317-202-2280 or megan@dittoepr.com. For more information about Senario, please visit www.senario.com.