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Kids Turn Toy News

Baby Genius® Pet Care Center Baby Genius® Pet Care Center Named iParenting 2010 Best Product

Latest Recognition is Fourth Award Bestowed on Preschool Toy Introduced at Walmart Stores in August 2009

SAN DIEGO --(Business Wire)-- Mar 22, 2010 The Baby Genius® Pet Care Center has been named an iParenting 2010 Best Product, it was announced by Larry Balaban, CCO of Pacific Entertainment Corporation (Pink Sheets: PENT), creators of the award-winning Baby Genius brand of musical edu-tainment for infants and toddlers.

The 2010 iParenting Award is the fourth award bestowed on the Pet Care Center, which was introduced at Walmart stores nationwide in August 2009 as part of an extensive new Baby Genius toy line. Other awards include Dr. Toy’s 100 Best Children’s Products 2009, The Toy Insider’s Best Toddler Toys for the 2009 Holidays, and The National Parenting Center’s 2009 Seal of Approval.

The iParenting media Award Program provides a credible and objective method of determining the best products. In evaluating the Pet Care Center, reviewers said:

“The Pet Care Center encourages creative role play, specifically in caring for animals/pets, even beyond the single plush that was included. This was particularly applicable as our family just adopted a young puppy. The toy helped to facilitate discussions regarding care aspects for the puppy such as feeding, and the need to periodically visit the veterinarian. The toy is well constructed for the play with active toddlers. As a parent, I was encouraged to see that the puppy and accessories store easily inside.”

“The children loved taking care of the puppy in this set, feeding him, giving him shots. This was an activity that all of the children wanted to join in. The teachers loved that everything came in its own carrying case.”

“This toy had a carrying case which was great to keep all the toys together. The toys themselves also were great to encourage creative play with the children. They used this toy in conjunction with other toys too.”

The musical Pet Care Center offers children hours of enjoyment as they take care of Melody, an adorable, cuddly and huggable plush puppy. There is so much to do for a new puppy – feed her, listen to her heart, trim her nails and giver her lots of cuddles. The excitement begins when a child opens the pet carrier door and hears Melody’s playful theme song. Melody brings happiness into everyone’s lives with her sweet disposition and endless smile. She is an affectionate, constant companion to all the Baby Genius friends. Melody and all the accessories store easily inside. The Baby Genius Pet Care Center is affordably priced at $18.00 MSRP.

The complete line of Baby Genius toys for pre-schoolers ages 12 months to 5 years, is manufactured by Battat.


Wal-Mart.com USA, LLC

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About Baby Genius
Multi-award winning Baby Genius® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include 2008 NAPPA Honors Award, 2008 iParenting Excellent Product Award, 2008 Creative Child Preferred Choice Award, 2008 Latino DVD Awards, 2005 iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children’s Media Endorsement, Parents Magazine 2002 “Video of the Year,” and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

About Pacific Entertainment Corporation
Pacific Entertainment Corporation (Pink Sheets: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally. Multi-award winning Baby Genius is the premiere musical edu-tainment brand offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

The foregoing press announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. Management's expectations could be affected by, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the statements are made.