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MGA Entertainment Introduces SODA POP GIRLS(TM) of YUMMI-LAND(TM), The Bubbly New Dolls with a Sweet Tooth for Style! Soda Pop Girls

LOS ANGELES --(Business Wire)-- March 31, 2006 MGA Entertainment has a special treat for girls who like their dolls extra sweet! From the makers of the award-winning BRATZ(TM) fashion dolls comes the SODA POP GIRLS(TM) of YUMMI-LAND(TM), six new sweet-scented dolls and their pet friends with a tasty flavor for fashion! Meet Gaby Grapelina(TM), Susie Strawbella(TM), Amanda Appletina(TM), Belinda Banana Ana(TM), Chelsea Cherry Lynn(TM) and Bonnie Bluebella(TM), along with their pets in an all-new virtual environment at http://www.yummi-land.com, a place that's full of fun and happy surprises for all who visit!

"The Soda Pop Girls are making a big splash at retail nationwide and far exceeding our expectations. The excitement will continue through Fall and Holiday 06 when we will introduce the new Cream Soda Girls of Yummi-land, which I predict will be on every little girls wish list!" said MGA CEO Isaac Larian.

Each SODA POP GIRLS(TM) of YUMMI-LAND(TM) doll and her pet friend come in a collectable bottle in a 2-pk soda bottle carrier and retail for $9.99 each. Also included are fun accessories like a hairbrush, headband and purse w/flavored lip-gloss. Also available are two playsets for $16.99 each: the Pet Shop and the Soda Pop Shop, SODA POP GIRL(TM) included.

Another exciting new product from MGA Entertainment, inspiring children's imaginations worldwide with Innovation and Fun!


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About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, Calif., manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. BRATZ was introduced in June 2001, and has since become one of the world's premiere toy lines and girls' lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine's Toy of the Year Award four years in a row. With over 450 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: http://www.mgae.com, http://www.bratz.com