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Kids Turn Toy News

THE MANHATTAN TOY COMPANY CELEBRATES 16 SWEET YEARS OF GIRLS SEEKING FUN AND FEELIN' GROOVY

Groovy Girls® Phenomenon Rings In 2014 With Special Sweet 16 Dolls Plus New Core Dolls And Accessories

Minneapolis, MN (April 1, 2014) - Girls looking for fun and feeling groovy have found an inspirational toy line that exclaims girls are important in the world. Groovy Girls, from parent company The Manhattan Toy Company, have been a worldwide phenomenon since 1998 when they introduced Liza, Lucy, Lexi and Lupe -- soft sculptured dolls with a shy smile and funky vibe. Sweet 16 years later, The Manhattan Toy Company is introducing three Special Edition Sweet 16 Dolls and four "Core" dolls that start with the letter "B" -- Brooklyn, Bailey, Bayani and Brenna.

With millions of dolls sold, the Groovy Girls product line and popularity are stronger than ever. Their hip clothing, tousled hair and varying skin-tones were a novel idea back when a gallon of gas was $1.15 and Zany Brainy was the top specialty toy store! The Groovy Girl line now includes core dolls, special edition dolls, seasonal dolls, collectable dolls, environments, vehicles, arts & crafts, life-sized outfits and hundreds of fashionable outfits. New for 2014 are Totally Tentastic, Royally Ritzy Bed and Princess Ella.

As their brand points out, "what makes Groovy Girls different from other dolls and other licensed properties is a deeper more compelling message for both children and parents. Each Groovy Girls character has a unique, one of a kind look expressed in her hairstyle, skin tone and hip outfit — just like girls in real life!" The brand encourages developing a girl's sense of self identity and individualism celebrating Their popularity is also due to their affordable price point, just $15 for the new 2014 core dolls and $20 for the Special Edition dolls.

And perhaps another part of the Groovy Girls' appeal has been their consistent look that has been gently refreshed over the years. In fact, their original designer still works there today!

Toy industry judges were enchanted with the doll line almost from the start. The "Girls" became trademarked in 2001 due to whopping sales and were nominated by the Toy Industry Association as both the Girl Toy Of The Year and the Specialty Toy Of The Year beating out thousands of established manufacturers. Two years later, at the peak of their popularity, they won both 2003 TIA titles! Over the years The Manhattan Toy Company has partnered with Scholastic and the Girl Scouts Of the USA to bring the Groovy Girls message of individuality, respect and courage into more homes and hearts.

At their 10th anniversary in 2008 the line expanded with RSVP Groovy Girls, a new interactive website and Candy Kingdom themed dolls. Since then dress-up clothes and life-size play for girls (not the dolls) morphed into the Groovylicious Kitchen, Hip-Happenin' Dollhouse and a DIY line of activity kits. Look for these Groovy Girl additions online and in stores now:

At their 10th anniversary in 2008 the line expanded with RSVP Groovy Girls, a new interactive website and Candy Kingdom themed dolls. Since then dress-up clothes and life-size play for girls (not the dolls) morphed into the Groovylicious Kitchen, Hip-Happenin' Dollhouse and a DIY line of activity kits. Look for these Groovy Girl additions online and in stores now:

Princess Ella * Age 3+ * $20
The royal family is pleased to announce the debut of pretty princess Ella. Notice her golden blonde hair topped by a jeweled tiara? It makes her appear a little taller than her 13 inches! She hopes to inspire girls to be themselves, to develop their own personality and let their unique beauty shine through.

Royally Ritzy Bed * Age 3+ * $25
Fit for a princess like Ella, this stunning bed features royal elements like a quilt with satin lining, and tulle trim and a satin pillow with tassels. The ritzy bed fits perfectly inside in the Groovy Girls Hip-Happenin' Dollhouse.

Totally Tentastic * Age 3+ * $24
Plan a camping trip overnight or in the middle of the afternoon with this colorful tent designed with rich details. There's a zippered mesh door, nylon flaps that cover the tent opening and Velcro-like closures above windows to let a breeze in. It's roomy dimensions fit up to 3 dolls. When the trip is done, Totally Tentastic is collapsible for easy storage.

Special Edition Sweet 16 Dolls * Age 3+ * $20
Happy 16th Birthday Groovy Girls! Collect one or all three of these limited special edition dolls dressed in bright fashions and sporting colored hair to match their names. There's sky blue hair for Skylar and raspberry pink locks for Fuchsia. These spunky girls are ready to play.

B-Line "Core" Dolls * Age: 3+ * $15.00
Since 1998, the core of the Groovy Girl doll line has been to introduce dolls with the same starting letter. For 2014 the trend is the letter B. Meet black-haired Bayani, blonde-haired Brooklyn, redhead Bailey and brunette Brenna. These poseable girls arrive with distinctive outfits, hair styles and grins.

Bayani Brooklyn Bailey Brenna

Fans of the Groovy Girls can be found on Facebook and Twitter. Click on their website, www.GroovyGirls.com to hear their own anthem and download coloring pages from the Kids Page. Click on the Find A Store icon to see how close Groovy Girls are to your neighborhood. Find them at specialty toy shops throughout the U.S.


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ABOUT THE MANHATTAN TOY COMPANY The Manhattan Toy Company is dedicated to the art of creative play, quality craftsmanship and the success of the national and specialty retailer. The company distributes through thousands of stores nationwide. Toys are designed, developed and manufactured with every child's safety in mind. The Manhattan Toy Company ensures that each product complies with all U.S. and European toy and safety standards. For more information about the many award-winning toy collections, visit www.ManhattanToy.com.